Pros: SERPed has worked very well for me since I bought it a couple of years ago. It has everything that I need for SEO: I can do keyword research, project management and competitor analysis, I can find domains, track positions and much more. The tool itself has lots of features and functions, so learning how to use them all takes a while. This isn't a negative; it's a positive because with SERPed I've found I don't need to invest in any other SEO tools.