Max limit of Hard, Soft bounce and Spam when sending emails ?

All QuestionsCategory: Email MarketingMax limit of Hard, Soft bounce and Spam when sending emails ?
asked 6 months ago

I am sending bulk emails to my audience, everytime I send bulk emails via any ESP (Email service provider) they block my account.
So what is the max limit for Hard, Soft Bounce and Spam complains when sending emails and how to reduce that ration for non blocking of accounts.

2 Answers
answered 6 months ago

If you want to be on the safer side while sending bulk emails then you must follow these limits.

Hard and Soft Bounce combined must be less than 8% and spam complaints must be lower than .15%

This is the industry standard.

answered 3 months ago

Well, it seems that you should use an email list cleaning service. If these are legit subscribers, the list probably is old and needs to remove all of the non-existant emails.

For the statistics, standarts are:

  • Less than 0.15% spam complaint rate;
  • Less than 5% bounce rate;
  • Less than 1% unsubscribe rate.

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