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How to do Email Marketing?
I am newbie, Can anyone tell me, How to do email marketing?
Before we focus on the ‘How’ part of the question, it is important to have a look at the exact meaning of the term Email Marketing. To be precise;
Email Marketing is the promotional activity with the primary objective of swift communicating updates, offers, events, promotions or a new launch etc. to all the recipients who have selected to receive updates from you.
The problem, now a day, is that most of the people are reluctant to receive promotional emails because of the massive abuse of email marketing in the past. It has become difficult to convince people because they take online system security quite seriously and nobody is ready to allow the unknown emails in their inbox.
The email providing platforms (Hotmail, Gmail and Yahoo! Mail etc.) have done a great job to deal with this issue by blocking the spam emails and on the other hands, the genuine marketers can make use of the creative ideas to reach the inbox of the potential clients. Let us have a look at the basic guiding steps for the beginners who are willing to learn the secrets of successful email marketing.
1. Selection of A Reliable Email Marketing Provider
Do not assume anything, rather do the complete homework, feel free to talk to the experts, analyze the pros & cons of different email marketing providers, and then make the final decision. Knowing that you are a newbie, let me make things simple by referring to top three email marketing service providers:
- Constant Contact
2. Update and Verify Your Database
It is better to update and verify the existing contacts to make sure that the clients are actually able to receive your emails. The problem is, with the passage of time, people move from one email to the other depending on their preferences (shift from Outlook to Gmail, Yahoo! to Hotmail etc.). For this purpose, I recommend using any of these three services:
3. Encourage Recipients to Opt-In for Future Emails
This is highly important because email marking can generate good results only if more and more recipients opt-in “receive future emails from this contact”. The million dollar question is “How to encourage the recipients for the action?”
- Include the opt-in link in the inquiry form.
- Use an opt-in link, seeking confirmation from the clients about the participation in the surveys.
- Use newsletter signup form on the webpage. (The trick is to keep the form as simple as it can be)
4. Be Clear about the Objective
Do not try to pour emails to the recipient’s inbox without knowing the marketing or promotional objective. Make sure that you understand the purpose of each email that you are going to spread. Some of the main objectives can be;
- Increasing the number of visitors to a webpage or a blog
- Lead qualification for an earlier information
- Promotion of the business (product/service/brand)
5. Keep it Simple
The simple design mostly encourages the recipients to have a look at it. The information must be well organized, fewer words, nice infographics, use of bullets instead of long sentences or paragraphs and the design element should focus on the most important part which you want the recipient to focus on. This important part could be the call to action graphics.
These are the most important aspects necessary for newbies to consider for their email marketing plans to generate the desired results. There are a number of in-depth factors and details, but it is better to keep things simple in the beginning, run a couple of test campaigns and then learn with your experience. I hope, now you shall a better idea of what email marketing is all about. Thanks for reading!