The best video pop-up builders of 2026

Convertful has a video element you can drop into any of its widgets, whether that is a pop-up, scroll box, full-screen welcome mat or inline form. It takes YouTube, Vimeo, Wistia and Vooplayer videos (plus YouTube Shorts) and can start playing as soon as that widget screen appears, so the visitor doesn't have to find the play button. Convertful also has a ready-made Welcome Video Pop-up: it shows your main product video to new visitors with a quick yes or no choice that sends interested people to your sign-up page. Convertful suggests it for software companies, and it works for any business with a good explainer video.

You control when the video appears with exit intent, time on page, scroll depth, inactivity or a click on a page element, such as a "Watch the demo" button. Targeting by visit history, pages viewed, traffic source and country helps you show the video once to new visitors and leave returning ones alone. With CRM sync on Starter and above, Convertful can also read tags in your email platform, so existing customers can skip the welcome video.

Solo costs $9 a month, or $84 a year, for 10,000 pageviews on one site, with Convertful branding. Starter, at $29 a month or $17 a month billed yearly, removes the branding and adds CRM sync, A/B tests and multi-step widgets. Every plan starts with a 14-day trial.

Popup Maker is a free WordPress plugin with more than 600,000 active installs and a 4.9 out of 5 rating on WordPress.org. Video pop-ups come from its Videos extension, which turns a YouTube, Vimeo or self-hosted HTML5 video into a responsive pop-up player. It starts the video when the pop-up opens and pauses it when the visitor closes the box, so the sound stops and the video picks up where it left off if they open it again.

The cheapest setup is the free plugin plus the Videos extension on its own, at $35 a year for one site. The free plugin already opens a pop-up when someone clicks a button or another page element, which covers the most common video pop-up: a "Watch the video" button on a sales or product page. If you also want exit-intent or scroll triggers, split tests and targeting by user role, Popup Maker Pro includes the Videos extension and lists at $99 a year for one site; the pricing page showed a first-year price of $59.40 on November 4, 2026.

OptinMonster's video block embeds YouTube, Vimeo and Wistia videos in any campaign. You can't upload video files to it, and the video has to be public on its host, because private videos won't load. Autoplay works by adding a parameter to the video link, and OptinMonster's help pages point out that modern browsers only autoplay a video when it starts muted.

The less common trick is the reverse: showing a campaign after a video on your own page finishes. OptinMonster documents how to do this for YouTube and self-hosted HTML5 videos with a hidden MonsterLink and a short script in your site footer. It suits a webinar replay or sales video that ends with an offer. MonsterLinks need the Pro plan, and OptinMonster says its support team won't help you set up the script, so you need someone comfortable with JavaScript.

OptinMonster has more than 700 templates, over 50 integrations and a WordPress plugin with more than a million active installs, and it also works on Shopify, Wix, Squarespace and plain HTML sites. Pricing is billed yearly at first-year rates: Basic is $9 a month ($108) for one site and 2,500 impressions, and Pro is $37 a month ($444), renewing at $870 a year.

Poptin lets you upload a video straight into its pop-up editor, as well as embed a YouTube video. That helps if your product demo lives on your laptop rather than on a video host, or if you don't want YouTube's player in your pop-up. Poptin doesn't say how large an upload can be or whether uploaded videos can autoplay, so test both during setup.

The rest of Poptin covers what a video pop-up needs: lightbox, full-screen and slide-in formats, a drag-and-drop editor, and exit-intent, time-delay, scroll, inactivity and on-click triggers. A/B testing appears on every plan. Poptin lists more than 70 native integrations and works with WordPress, Shopify, Wix, BigCommerce, Weebly and Ecwid.

The free plan covers 1,000 visitors a month on one domain with unlimited poptins and keeps a "Powered by Poptin" credit. Basic removes the credit and covers 10,000 visitors for $20 a month billed yearly, or $25 month to month. Pick Poptin when a video file is what you already have and you want the pop-up, the form and the video in one editor.

Popupsmart adds video through a YouTube element you can place in any template. You paste a YouTube link, choose a cover image, set the player size and turn on "Autoplay (muted)" if you want the video to start by itself. There is a separate mobile layout, so you can make the player smaller on phones. Popupsmart's own guide says the element takes YouTube links only, so Vimeo, Wistia and uploaded files are out.

The free plan allows one live pop-up on one website with 5,000 pageviews a month, which is enough for a single video pop-up on a small site. Targeting covers exit intent, scroll, new and returning visitors, location and cookies. Paid plans start at $39 a month for 50,000 pageviews and three websites, and A/B testing starts on Advanced at $69 a month. That makes Popupsmart a good fit for one YouTube explainer on a small site, and a weaker one if your videos live on Vimeo or Wistia or you want to test several versions without paying for Advanced.

OptiMonk takes a different route. Its animated pop-ups turn the background photo of a finished pop-up into a looping video, while the headline, form and button stay still. OptiMonk's AI checks whether the photo has something that can move, such as light, water, leaves, fabric or steam, and suggests a motion, or you describe your own in a sentence. The animated version takes about a minute to create, and you can A/B test it against the still version. OptiMonk's pages don't mention embedding your own YouTube or Vimeo video, so pick another tool here if you want to show a demo or testimonial.

The free plan has no time limit and includes 10,000 pageviews, 1,000 AI credits and one domain a month, with every feature and no OptiMonk branding. Creating an animated variant uses AI credits; suggestions are free. Essential costs $19 a month billed yearly, or $29 month to month.