Pros: We previously used several tools to manage marketing, with platformly we replaced most of them. The following are in the same place, campaign performance dashboards where we get not only campaign performance but a birds-eye view of the entire sites performance (with 3rd party-analytics). Landing-page builder to easier draw in new leads. Drag-drop e-mail builder to make news and marketing-blasts easy and quick. Link tracking for all campaigns, products and services (on other sites too). Drag-and drop marketing automation to make actions based on user-behavior.