Pros: I struggled with lead generation for a long time. My sites had great content with ranking keywords and good backlinks but users never seemed to take the step of signing up or buying... at least not at the rate I wanted them to. I came across Convertful in a review of conversion optimization software and it has made all the difference. The templates and widgets are great tools for nudging visitors into action. You can design forms in minutes with the drag'n'drop editor and you can customize them for maximum effectiveness.