Why SAAS business needs cohort analysis?

All QuestionsCategory: PaymentsWhy SAAS business needs cohort analysis?
asked 2 years ago

Why SAAS business needs cohort analysis?

1 Answers
answered 2 years ago

As an online marketer, you have a lot of data to manage. The volume and complexity of the metrics you collect can make you confused. But with cohort analysis, you will get customer related information in understandable and actionable form.

It divides customer’s data by their characteristics such as – at what time maximum user’s signup for various products, at what time they left the service etc.

There are two types of cohort analysis:-

Acquisitions cohort analysis:- it shows that when customer’s left your service.

Behaviour cohort analysis:-  it shows that why customers left your service.

The kind of analysis helps you to assess the performance of your marketing and ultimately help in reducing your churn level rate so, you can make a proper marketing strategy for your marketing campaign.

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0 Answers
answered 2 years ago

As an online marketer, you have a lot of data to manage. The volume and complexity of the metrics you collect can make you confused. But with cohort analysis, you will get customer related information in understandable and actionable form.

It divides customer’s data by their characteristics such as – at what time maximum user’s signup for various products, at what time they left the service etc.

There are two types of cohort analysis:-

Acquisitions cohort analysis:- it shows that when customer’s left your service.

Behaviour cohort analysis:-  it shows that why customers left your service.

The kind of analysis helps you to assess the performance of your marketing and ultimately help in reducing your churn level rate so, you can make a proper marketing strategy for your marketing campaign.