Unsubscribe is a mandatory term as its part of the CAN SPAM ACT. Most Email Service providers provide this in their platform for you and manage the unsubscribes automatically for you. This is one of the main reasons its good to … (more)

This really depends on what you are looking for in an ESP. There are many Email Service Providers out there that all specialize in different things. Are you looking for one with a CRM in it? Are you looking for … (more)

Segmenting is very important in email marketing. You will want to look at multiple segmentations in your list based on engagement at minimum however you will also want to segment your subscribers based on interests and then start email automation … (more)

One of the easiest way to improve open rates is list segmentation of old non opener addresses. This is called list management. Using a segmentation tool at your ESP you should be able to remove non openers from your list … (more)

There are many features that impact email delivery. I have been asked this question many times so I decided to write several articles on it.
Best Tips to Improve Email Deliverability
Top Strategies for Increasing Email Deliverability
Email Deliverability Best Practices 
Improving Email Reputation
If … (more)