The best online form builders of 2026

The builders above make standalone forms. Convertful does a different job: it puts sign-up forms on your existing website and sends each new subscriber to your email platform. You get pop-ups, inline forms inside your content, floating bars, scroll boxes, welcome mats and fullscreen takeovers, all on every plan.

Its strength is two-way sync with email and CRM tools such as ActiveCampaign, HubSpot, Klaviyo, Mailchimp, ConvertKit (now Kit), AWeber, Drip and GetResponse. Convertful can read tags and fields from your list, so people who already subscribed stop seeing the newsletter form and see a different offer instead. It connects natively to MailerLite, Constant Contact, SendPulse and others, and to other apps through Zapier.

Solo costs $9 a month, or $84 a year, for 10,000 pageviews on one site, with Convertful branding. Starter, at $29 a month or $17 a month billed yearly, covers 25,000 pageviews on 3 sites and adds two-way CRM sync, multi-step forms, A/B testing, webhooks and AI, without branding. Every plan has a 14-day trial; there's no free plan.

Choose it if your goal is growing an email list from website traffic.

Skip it if you need surveys, payments or order forms. Use Tally or Jotform for those. Our pop-up builder guide compares Convertful with OptinMonster and OptiMonk.

Tally gives away more than any other builder here. The free plan has no cap on forms or submissions (Tally applies a fair use policy instead), and it includes conditional logic, signatures, file uploads, password protection, payments and a custom thank-you page. It also connects to Google Sheets, Notion, Airtable, Zapier, Make and webhooks without a paid plan.

Pro costs $29 a month or $290 a year. It removes the Tally badge, adds custom domains, partial submissions (so you see answers from people who quit halfway), team workspaces, custom CSS, drop-off analytics and file uploads larger than the free plan's 10 MB per file. Business, at $89 a month, adds automatic deletion of old submissions and email verification for respondents. Tally is made and hosted in the EU, which helps if your customers ask where their data lives.

Choose it if you want a good form today without paying, or you need unlimited responses on a small budget.

Skip it if you need HIPAA forms, approval workflows or a large template library. Jotform and Formstack cover those.

Jotform is the builder to pick when your forms do more than collect a name and an email. It lists 20,000+ templates, 40+ payment gateways for one-off and recurring payments, and a free mobile app that collects answers offline and syncs them when you reconnect. Jotform Workflows route submissions for approval, and the PDF Editor turns each submission into a formatted document, which suits order forms, registrations and applications.

Conditional logic can show or hide fields, email different people and change the thank-you message based on the answers. Jotform also offers HIPAA forms for health practices, although not on the free plan.

The free Starter plan is a fair test with 5 forms, 100 submissions a month and 10,000 form views, with Jotform branding on every form. Paid plans are priced by volume. Bronze costs $39 a month, or $34 a month billed yearly, for 25 forms and 1,000 submissions a month. Silver is $49 a month, or $39 billed yearly, for 50 forms and 2,500 submissions. Gold is $129 a month, or $99 billed yearly, for 100 forms and 10,000 submissions.

Choose it if you take payments, run registrations or need forms that work without a signal.

Skip it if you expect thousands of responses a month on a small budget. Tally and Fillout let you collect far more for less.

Typeform suits lead forms, quizzes and customer surveys where the experience counts as much as the data. Its logic adapts each form to the answers a person gives, and the AI can write the form from a prompt and add follow-up questions that react to what each person says. Respondents can answer with video or audio, and you can take payments through Stripe or PayPal and book meetings through Calendly or Google Calendar.

The cost is the catch. Plans are priced by responses, and the entry plan includes only 100 a month. Basic costs $39 a month, or $28 a month billed yearly, for one user and 100 responses. Plus, at $79 a month or $56 billed yearly, raises that to 1,000 responses and 3 users and removes Typeform branding. Business costs $129 a month, or $91 billed yearly, for 10,000 responses and 5 users, with AI analysis of your results.

Typeform has a free plan, but its pricing page doesn't say how many responses it includes, so check before you rely on it.

Choose it if your form is a lead magnet or a survey and the experience is part of the brand.

Skip it if you collect a lot of responses. Fillout and Tally give you more responses for the money.

Fillout is the free plan to beat if your data lives in Airtable, Notion or Google Sheets. Those integrations come with every plan, along with HubSpot, Mailchimp, webhooks and 50+ others, and the free plan also lets you collect payments. You get unlimited forms, seats and questions, multi-page forms and 1,000 responses a month before you pay anything, which is ten times Jotform's free allowance.

The free plan does leave out a few things you may want on a public form: CAPTCHA, custom themes and fonts, your own logo, custom domains and emails to respondents. Fillout's badge also appears on free forms. The company lists SOC 2 Type 2 compliance and 256-bit AES encryption, which helps when a security team asks.

Paid plans are billed yearly at $15 a month for Starter (2,000 responses), $40 a month for Pro (5,000 responses) and $75 a month for Business (unlimited responses). Pro and Business can block duplicate submissions, and Business can pre-fill a form with data from your other tools. Salesforce needs a Team or Enterprise plan.

Choose it if you run your work in Airtable or Notion and want forms that write straight into them.

Skip it if you need Salesforce on a small plan or month-to-month billing. Fillout's pricing page lists only yearly prices.

If everyone filling in your form already uses Google, Google Forms is the fastest way to get answers. You start a form from forms.google.com, Google Drive or a Google Sheet. Forms charts responses as they arrive and exports the raw data to Google Sheets. Forms can skip questions based on earlier answers, double as quizzes, and save a respondent's progress as a draft for 30 days when they're signed in to a Google account. You share a link by email or social media, or embed the form in a web page.

It's a weaker fit for customer-facing marketing. Google's Forms page lists no payment option, and the only connection it describes is the link to Sheets, so new leads won't reach your email list without a tool such as Zapier.

You can use Forms with a personal Google account. Business teams get it as part of Google Workspace, alongside Gmail and Drive.

Choose it if you need a sign-up sheet, a staff survey or a classroom quiz today.

Skip it if the form sits on your website and needs to look like your brand or collect money. Tally is also free and takes payments.

Paperform's editor works like a document, so you write copy and add images and video around your questions with your own fonts, colors and backgrounds. One Paperform can work as a landing page, an order form with live price calculations, or a registration page. It suits small businesses and creators who want a form that sells as well as collects details, without building a separate page for it. Paperform lists 30,000+ templates and connects to other apps through native integrations, webhooks, Zapier and Make.

The free plan is only a taste, with 30 submissions a month. The paid plans are where Paperform makes sense, because both include unlimited submissions under its fair use policy. Pro costs $59 a month, or $49 a month billed yearly ($588 a year). Business costs $149 a month, or $124 a month billed yearly ($1,488 a year). Each paid plan has a 7-day trial with no card required, and prices are in US dollars before sales tax.

Choose it if your form is the page, for example a product order form, a coaching application or a quote request with images and copy.

Skip it if you need a cheap plan for a single contact form. At $49 a month billed yearly, Paperform costs more than Tally Pro or Fillout Starter.

If your website runs on WordPress, a plugin lets you build and manage forms in the same dashboard as your pages. WordPress.org lists more than 5 million active installs of the free WPForms Lite plugin. Lite includes a drag-and-drop builder, 2,100+ templates, spam protection that is on by default (with hCaptcha, Google reCAPTCHA and Cloudflare Turnstile as options) and a Stripe integration for one-off and recurring payments.

Paid licenses cover more sites and include WPForms add-ons, and they're billed yearly. Basic costs $49.50 for the first year for one site, then $99 a year. Plus is $99.50, then $199, for 3 sites. Pro is $199.50, then $399, for 5 sites. Elite is $299.50, then $599, for unlimited sites. Plan your budget on the renewal price, because the first-year figure is a 50% introductory discount. WPForms offers a 14-day money-back guarantee.

Choose it if you run a WordPress site and want contact, order or sign-up forms that you manage in the same dashboard.

Skip it if your site isn't on WordPress, or you'd rather not maintain another plugin. A hosted builder such as Tally or Jotform works on any site.

Formstack sells to organizations, and its pricing shows it. There's no free plan and a single Forms plan at $83 a month billed yearly (the page shows $99 crossed out, which looks like the month-to-month rate). That buys one builder user, 25 forms, 1,000 submissions per form and 2 GB of storage, with 300+ integrations. HIPAA compliance is an add-on, which health care teams usually require.

The bigger reason to choose Formstack is the rest of its suite. Approval routing, documents generated from form data, eSignatures and Salesforce-native forms aren't part of the Forms plan; they come with the Suite, which bundles Forms, Documents and Sign from $250 a month billed yearly. If you need a form that fills a contract and sends it for signature, that bundle replaces two or three separate tools.

You can test the Forms product free for 14 days without a card.

Choose it if you work in a regulated field and need HIPAA, or you want forms, documents and signatures from one vendor.

Skip it if you're a small business collecting leads or orders. Jotform's paid plans cost less, and Jotform Workflows handles approvals.