WebEngage
Push, WhatsApp, SMS, RCS, email and on-site messages for consumer apps and websites, with automated flows.
Best for consumer apps in India and the Middle East that need WhatsApp, SMS and local data hosting
Facts checked November 4, 2026 · First written by Mutuo Mbilla
The short answer
WebEngage runs push, web push, in-app, WhatsApp, SMS, RCS, email and on-site messages from one set of segments, automated flows and reports, and adds on-site surveys and personalized sections inside your app and website. It fits app teams in India and the Middle East well: it stores data in India and Saudi Arabia as well as the US and Frankfurt, and its developer docs list more than 30 SMS, WhatsApp, RCS and email providers, many of them regional. You connect your own sending providers, so expect developer work on the SDK and separate bills for messages. WebEngage's prices could not be checked on November 4, 2026, so plan on a sales conversation.
Choose it if
- Your customers are in India and your SMS has to follow TRAI's DLT rules through a provider such as RouteMobile, ValueFirst or Kaleyra
- You need customer data kept in a particular region: WebEngage offers data centers in the US, India, Saudi Arabia and Frankfurt
- You want WhatsApp and RCS campaigns in the same flows as push and email, sent through the WhatsApp provider you already use, such as Gupshup, Infobip or Yellow.ai
- You want on-site surveys, website overlays and personalized sections in your app as well as outbound messages
- Your security team asks for PII masking, client-side encryption, bring-your-own-key and SAML single sign-on
Skip it if
- You run a small site or blog and want web push you can sign up for and price yourself today
- You want email included; WebEngage sends through an email provider you connect, such as Infobip, Mailercloud or SendGrid
- You need a free plan or a published monthly price to budget against
- You have no developer time for SDK work across your app, website and sending providers
- Your Unity game needs Android support from WebEngage's Unity package, which works on iOS only
Main features
Automated flows
Build multi-step flows that start when a user does something, enters or leaves a segment or crosses a geofence, then mix push, email, SMS, WhatsApp and web push steps with conditions and waits. A live view shows each campaign in the context of the steps before it.
Relays
Start a series of messages from something your business did, such as a streaming service adding a new series, and send it only to the users who care about that kind of item. Catalog-based relays pull the details from a catalog you upload.
WhatsApp, SMS and RCS
Send promotional and transactional messages through the provider you choose: the docs list 16 WhatsApp providers, including Gupshup, Infobip and Kaleyra, plus SMS providers such as Sinch and AWS Pinpoint, and RCS through Jio, Sinch and others.
Push and web push
Reach Android, iOS and Smart TV apps and websites, including AMP pages and iOS web push, with layouts such as rating and tile notifications. You can copy pushes to an in-app notification inbox so users can read them later.
On-site messages and surveys
Show targeted overlays and surveys to website visitors from ready-made templates or your own code, then review the responses in the dashboard. In-line content campaigns personalize sections of your website and app.
Analytics
Funnels, cohorts, paths, RFM analysis, uninstall tracking and live stats sit alongside campaign reports. Conversion and revenue tracking credits sales to a campaign, channel or flow, and control groups show what happened without the message.
Predictive segments and Send Intelligently
Machine-learning models group users by how likely they are to take an action within a window you pick. Send Intelligently times each message from a user's past behavior; you ask your Customer Success Manager to turn it on.
Catalogs and recommendations
Upload a product catalog and add a recommendation block, a grid or carousel of products, to your campaigns without writing code.
Delivery controls
Frequency capping and quiet hours (DND) limit how often each user hears from you. Throttling caps how fast messages go to your providers, so a big push send doesn't flood your servers with app opens at once.
Shield security
PII masking with a View PII permission, automatic or client-side encryption, ZeroPII and bring-your-own-key options, SAML single sign-on, audit logs and role-based access control.
Reviews
Write a reviewNo reviews yet. If you use WebEngage, yours would be the first.
Alternatives to WebEngage
Questions people ask
How much does WebEngage cost?
WebEngage doesn't publish prices in its documentation, and we couldn't load its pricing page to check on November 4, 2026. Ask its sales team for a quote, and budget separately for message charges from the email, SMS and WhatsApp providers you connect.
Does WebEngage send email and SMS itself?
WebEngage builds and schedules the campaigns, but an email service provider and an SMS service provider deliver them. You connect your own, for example SendGrid or Infobip for email and Sinch or RouteMobile for SMS, under Data Platform, then Integrations.
Which channels does WebEngage support?
Its knowledge base lists eight: mobile push, in-app messages, SMS, on-site notifications, web push, email, WhatsApp and RCS. It also exports segments to Facebook, Google Ads and TikTok for ad targeting.
Where does WebEngage store data?
WebEngage has data centers in the US (its global default), India, Saudi Arabia and Frankfurt. You pick the region in your contract, and your SDK setup uses the matching region code.
Does WebEngage work with Shopify?
Yes. WebEngage has a Shopify app that starts tracking store data without code; you install it, choose your data center and account, then turn on the app embed in your theme. It also integrates with Salla.
Which app frameworks does WebEngage support?
WebEngage has SDKs for native Android and iOS, Smart TV, React Native, Flutter, Cordova and Ionic, Ionic Capacitor and Expo. Its Unity package works on iOS only.
Is WebEngage still active?
Yes. WebEngage released Android SDK version 5.1.1 in August 2026 and added SDK support for its Frankfurt data center that June, and its knowledge base was updated in November 2026.
Sources we checked 16
- webengage.com/pricing for pricing (page returned HTTP 403 to our checks; nothing confirmed) checked November 4, 2026
- knowledgebase.webengage.com for channel list, features, analytics, segments checked November 4, 2026
- knowledgebase.webengage.com/llms.txt for feature index: surveys, relays, catalogs, delivery controls, ad audience exports checked November 4, 2026
- knowledgebase.webengage.com/docs/send-intelligently.md for send time optimization, support email, Customer Success Manager checked November 4, 2026
- knowledgebase.webengage.com/docs/shield.md for security features checked November 4, 2026
- knowledgebase.webengage.com/docs/predictive-segment.md for predictive segments checked November 4, 2026
- knowledgebase.webengage.com/docs/relays.md for relays and flow triggers checked November 4, 2026
- knowledgebase.webengage.com/docs/onsite-notification.md for on-site notifications checked November 4, 2026
- knowledgebase.webengage.com/docs/throttling-messages.md for throttling checked November 4, 2026
- docs.webengage.com for SDKs, platforms and partner integrations checked November 4, 2026
- docs.webengage.com/llms.txt for SDK list, SMS, WhatsApp, RCS and email provider lists, partner integrations checked November 4, 2026
- docs.webengage.com/docs/web-getting-started.md for data center regions checked November 4, 2026
- docs.webengage.com/docs/email.md for email sent through connected providers checked November 4, 2026
- docs.webengage.com/docs/sms.md for SMS sent through connected providers checked November 4, 2026
- docs.webengage.com/docs/changelogs-android.md for recent SDK releases and the Frankfurt data center checked November 4, 2026
- docs.webengage.com/docs/shopify.md for Shopify app checked November 4, 2026