SERPWatcher
Free planEasy rank tracker from Mangools for bloggers and small sites, sold with KWFinder and three more SEO tools.
Best for bloggers, solo site owners and freelancers who want an easy rank tracker and keyword research on one low-cost plan
Facts checked November 4, 2026 · First written by Mutuo Mbilla
The short answer
SERPWatcher is the rank tracker inside Mangools, so every plan also includes KWFinder for keyword research, SERPChecker, LinkMiner and SiteProfiler. Basic costs $49 a month, or $29.90 a month billed yearly, and tracks 200 keywords across as many domains as you like, on desktop or mobile, in more than 65,000 locations. The one-screen dashboard and its Performance Index score are easy to read, which suits beginners and clients. The limits show quickly: Basic and Premium update rankings once a week, daily updates need the $129 Agency plan, the largest plan stops at 1,500 keywords, and refunds are only offered within 48 hours of payment.
Choose it if
- You want rank tracking and keyword research on one plan for $49 a month, or $29.90 a month billed yearly
- You run a few blogs or small sites and a weekly ranking update is enough
- You want a dashboard that a beginner or a client can read without a walkthrough
- You track local results in specific cities, counties or US DMA regions
- You want to send clients a live link to their rankings, or a report with your own logo
Skip it if
- You need daily ranking updates but don't want to pay $129 a month for the Agency plan
- You track more than 1,500 keywords, remembering that desktop and mobile count as two
- You need rankings on Bing, YouTube or Amazon, since SERPWatcher's metrics are built around Google
- You want time to test a paid plan, because Mangools refunds only within 48 hours of payment
- You only need a rank tracker and would rather not pay for a bundle of other SEO tools
Main features
Weekly or daily rank updates
SERPWatcher checks your keywords once a week on Basic and Premium and once a day on Agency, and keeps the history so you can compare any timeframe. Each keyword opens a detail view with its position chart, ranking URL and a preview of the Google results page.
Performance Index
A single score from 0 to 100 that weights each keyword's position by its search volume, so one chart tells you whether your rankings are improving overall. Top gainers and losers show which keywords moved the score.
Estimated visits
Estimates monthly organic visits from your tracked keywords using the average click-through rate for each position. It counts only first- and second-page rankings, where clicks happen.
65,000+ locations on desktop and mobile
Track rankings by country, state, county, city or US DMA region, on desktop or mobile. Tracking both devices for one keyword counts as two keywords.
Tags and filters
Group keywords by blog post, landing page or client with colored tags, then filter the dashboard so the Performance Index and other charts show that subset only.
Shared reports and alerts
Share an interactive, read-only rankings link with clients or teammates, and schedule weekly or monthly email reports. Alerts email you when rankings change in the ways you pick.
White-label reports
Add your logo, accent color, company name and contact email to online and email reports, and serve them from your own subdomain with a CNAME record. Mangools covers the SSL certificate for the custom address.
Map pack and featured snippet tracking
Link your Google Business Profile to a tracking to see your map pack position, and see at a glance whether you hold the featured snippet for a keyword. SERPWatcher counts a featured snippet as position 1.
Looker Studio connector and API
Pull rankings, search volumes and position changes into Google Looker Studio dashboards, or fetch them through the Mangools rank tracking API.
Four more Mangools tools
Every plan includes KWFinder for keyword research, SERPChecker for results-page analysis, LinkMiner for backlinks from Majestic data and SiteProfiler for domain metrics. You can import keywords from KWFinder straight into a tracking.
Pricing
Prices checked on November 4, 2026, in US dollars from the plan data Mangools' pricing page loads; the page showed euros from our location. Every plan includes all five Mangools SEO tools, which aren't sold separately. Bundling Mangools' AI Search Watcher raises the monthly prices to $61, $81 and $141. You pay by card, PayPal, bank transfer or crypto through Paddle. Mangools refunds within 48 hours of a payment, but not for two subscriptions in a row.
Free
$0
A Mangools account with 5 lookups every 24 hours and 15 related and 5 competitor keywords per lookup; no credit card
Basic
$49 / month
200 tracked keywords with weekly updates, unlimited domains, 100 KWFinder lookups a day, one user; $358.80 a year billed yearly ($29.90 a month)
Premium
$69 / month
700 tracked keywords with weekly updates, 500 KWFinder lookups a day, 3 extra seats; $538.80 a year billed yearly ($44.90 a month)
Agency
$129 / month
1,500 tracked keywords with daily updates, 1,200 KWFinder lookups a day, 5 extra seats; $1,078.80 a year billed yearly ($89.90 a month)
Reviews
Write a reviewNo reviews yet. If you use SERPWatcher, yours would be the first.
Alternatives to SERPWatcher
| Product | Choose it instead if | Starts at |
|---|---|---|
| SERPed.net | You look after client sites and want daily rank checks, white-label audits and lead-capture tools for a flat $79 a month | $7 for the first 30 days... |
| SE Ranking | You want daily rank tracking with site audits and backlink monitoring, and a 14-day trial with no card | $129 a month (Core), or... |
| Semrush | You need deep competitor research and keyword data well beyond what KWFinder offers | Free |
Questions people ask
Can I buy SERPWatcher on its own?
No. Mangools sells SERPWatcher only as part of its plans, which also include KWFinder, SERPChecker, LinkMiner and SiteProfiler. The cheapest paid plan, Basic, cost $49 a month or $29.90 a month billed yearly on November 4, 2026.
How often does SERPWatcher update rankings?
Basic and Premium update rankings weekly. Daily updates come only with the Agency plan, which cost $129 a month on November 4, 2026.
How many keywords can I track in SERPWatcher?
Basic tracks 200 keywords, Premium 700 and Agency 1,500. You can spread them across as many domains as you like, but a keyword tracked on both desktop and mobile counts as two.
Is there a free version of SERPWatcher?
Mangools has a free account that needs no credit card and gives 5 lookups every 24 hours. Its pricing page doesn't say how many keywords the free account can track in SERPWatcher, so check inside the app before you rely on it.
What is the Performance Index in SERPWatcher?
It's a score from 0 to 100 based on your current positions, with each keyword weighted by its search volume. A higher score means your rankings are doing better overall, and you can see the score for a tagged subset of keywords too.
Does SERPWatcher have white-label reports?
Yes. You can add your logo, accent color, company name and reply-to email, and host the report on your own subdomain by adding a CNAME record. Mangools doesn't say on its pricing page which plans include white label.
What is Mangools' refund policy?
Mangools gives a full refund if you ask within 48 hours of a payment, by email or live chat. The refund doesn't apply to two subscriptions in a row, and plans renew automatically until you turn renewal off.
Sources we checked 10
- mangools.com/plans-and-pricing for plan names, refund policy, auto-renewal, payment methods checked November 4, 2026
- mangools.com/plans.json for US dollar monthly and yearly prices, tracked keyword limits, seats, lookup limits checked November 4, 2026
- mangools.com/plans.json for prices with AI Search Watcher bundled checked November 4, 2026
- mangools.com/serpwatcher for update frequency, locations, Performance Index, sharing and alerts, 48-hour guarantee checked November 4, 2026
- mangools.com/serpwatcher/features for feature list checked November 4, 2026
- mangools.com/blog/serpwatcher-guide for keyword limits, estimated visits, tags, reports, white label, map pack, Looker Studio, API checked November 4, 2026
- mangools.com/faq for free plan, tools not sold separately, refunds, seats, desktop and mobile counting, featured snippets, API and Looker Studio checked November 4, 2026
- mangools.com/about-us for launch dates for KWFinder (2014) and SERPWatcher (2017) checked November 4, 2026
- mangools.com/contact for headquarters, company name, Itrinity group, support channels checked November 4, 2026
- mangools.com/conditions for company name and address checked November 4, 2026