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Serpstat

By Serpstat Global Ltd

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Who Uses This Software? Serpstat is a recommended SEO tool for digital marketers who would like to track and outrank their competitors.

  • Average Ratings

Overall

Ease of Use

Customer Service

Value For Money​

Features & Functionality

  • Product Details

Starting Price

The cheapest package, Lite, costs $69/month

Pricing Details

Standard is $149/month, Advanced is $299/month and Enterprise is $499/month. There is a free version with limited features.

Free Version

Yes

Free Trial

Yes

Deployment

  • Cloud, SaaS, Web, Installed - Mac, Installed - Windows

Training

  • Documentation, Live Online

Support

  • Online, 24/7 Business Hours
  • Vendor Details

Serpstat Global Ltd

https://serpstat.com/

Ukraine

  • Social Media
  • About Serpstat

Serpstat is an all-in-one tool for SEO professionals. You can use it for keyword research, backlink analysis, position tracking and site audits. It's a great tool for anyone who wants to generate organic and paid leads.

The software is packed with useful features. For keyword research, provides lists you can use for PPC and SEO campaigns. You can see the value of each keyword and variations that allow you to target more users. Serpstat provides long-tail keywords, and you can see what users are searching for internationally.

Serpstat has a powerful analytics module. It shows organic competitors within your niche and your visibility relative to other sites in your industry. It also shows you position changes in domains, and you can see data for all the top ranking sites in your niche.

You never have to waste an advertising dollar with Serpstat as it provides competitor advertising data. Reports show who your Adwords competitors are. You can see their strategies and how much they are spending on campaigns. It also shows what keywords they are focused on.

Serpstat has been featured on Search Engine Journal and Search Engine Land. It has also been highlighted on Content Marketing Institute.

 

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    Serpstat has room to be better

    • June 12, 2020
    Jashandeep
    Ghauri
    Digital Marketer
    Jashandeep used
    Serpstat
    for 6-12 months
    on a Weekly basis.
    I like Serpstat but I think there is room for improvement.
    3
    /5

    Overall Value

    3
    /5

    Customer Support

    4
    /5

    Value for Money

    4
    /5

    Ease of Use

    3
    /5

    Features & Functionality

    Pros: There are certain features that are great. The KW research tool does a good job, as does the backlink checker. The dashboard looks good, and I like the fact that the software sends you alerts when it finds problems on your site. The market intelligence feature is rather unique and provides information that isn't easy to come across in other SEO tools. The main reason I like this software so much is that it is affordable. SEMrush and Ahrefs, which have more features, are quite expensive. But Serpstat will give you the basics for good SEO without breaking the bank.

    Cons: It returns a small number of keywords, and you can get more with other tools in this category. I understand that this feature is tied to cost so maybe they do this to keep it affordable, but I think if they gave more KWs and increased the price a bit it would make the software better.

    Good for some things, not so good for others

    • May 29, 2020
    Shujaat
    Rahman
    Digital Marketer
    Shujaat used
    Serpstat
    for 1-2 years
    on a Weekly basis.
    This is one of those tools that has the potential to work well if it got a few tweaks. As it is, I only use one or two modules because the rest aren't accurate.
    4
    /5

    Overall Value

    3
    /5

    Customer Support

    4
    /5

    Value for Money

    4
    /5

    Ease of Use

    3
    /5

    Features & Functionality

    Pros: I mostly use this tool's Marketing Intelligence module. It is great if you want to compare stats between regions, segments and niches. I have tried some of its other features and they aren't bad, but they aren't as good as other tools. The keyword research and rank tracking modules are quite solid, as well as the site audit tool.

    Cons: Don't use this tool for PPC analysis... The stats are almost always wrong. It also doesn't do competitor analysis very well, and many times you'll find that it provides inaccurate data. The other big problem I have with Serpstat is that it can be very slow at times.

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