Picreel
Free planPop-ups, exit surveys and spin-to-win offers that catch website visitors before they leave.
Best for small sites and Shopify stores that want exit-intent pop-ups with a free tier to start on
Facts checked November 4, 2026 · First written by Mutuo Mbilla
The short answer
Picreel suits small online stores and lead-generation sites that want exit pop-ups, countdown offers and short exit surveys without hiring a developer. It has a forever-free plan for up to 5,000 pageviews a month, an AI builder that pulls your logo and colors from your URL, and a Shopify app. The catch is the plan sheet: exit intent, spin-to-win and geotargeting sit on the $39.99 Business plan, A/B testing and API access on Enterprise, and the free plan's 5,000 pageviews run out fast on a busy site.
Choose it if
- Your site gets under 5,000 pageviews a month and you want pop-ups that cost nothing to run
- You sell on Shopify and want a store app rather than pasting code into your theme
- You want to ask leaving visitors why they are going, using Picreel's exit surveys
- You run several small sites and want five domains and unlimited team users for $39.99 a month, billed yearly
- You prefer to describe a pop-up in plain words and let the AI builder draft it in your brand colors
Skip it if
- You need A/B testing on a mid-priced plan: the pricing page lists it on the free plan and Enterprise but not on Essentials or Business
- You want more free traffic: OptiMonk's free plan covers 10,000 pageviews a month, twice Picreel's
- You want to send emails or texts to the leads you collect, since Picreel's own email sending is marked coming soon
- You want the biggest template library; OptinMonster lists 700+ templates against Picreel's 100+
- You want Enterprise features but pay month to month, because Enterprise is sold on yearly plans only
Main features
AI pop-up builder
Describe the goal of a pop-up and the AI drafts one. Paste your site address and it pulls in your logo, colors and fonts, and you can ask for changes in plain words.
15+ pop-up styles
Pick from lightboxes, slim nanobars, sidebars, full-screen overlays, two-step pop-ups, video pop-ups and mobile overlays, then edit them in a drag-and-drop editor.
Triggers
Show a pop-up on exit intent, after a delay, at a scroll depth, on a click, after a set number of pages or when a visitor goes idle. On paid plans, the exit-intent trigger starts at Business.
Targeting
Aim campaigns by page, device, browser, country or city, traffic source, cookies, past visits, date and time, or your own custom variables.
Exit surveys
Ask leaving visitors a short question about why they are going, so you learn what stopped them buying or signing up.
Spin-to-win and countdown offers
Business plans add a prize wheel that hands out discounts and a countdown timer for time-limited deals, which suit stores fighting cart abandonment.
A/B testing and reports
Reports show visitors, pop-up views, clicks and form fills for each campaign, and an AI summary flags when results rise or drop. A/B tests compare two versions of a campaign on the plans that include testing.
Integrations and webhooks
Send leads to Mailchimp, ActiveCampaign, HubSpot, Klaviyo, Salesforce, AWeber, GetResponse and others, or to 700+ tools through Zapier. Enterprise adds an API, webhooks and CRM field mapping.
Shopify app
Store owners can install Picreel: Sales & Email Popups from the Shopify App Store. Other sites, including WordPress, Wix and Magento, add Picreel with a code snippet.
Pricing
Prices in US dollars from Picreel's pricing page, checked November 4, 2026. Paid plans are priced by monthly pageviews. Enterprise is sold on yearly plans only. Picreel also offers a 30-day money-back guarantee tied to an increase in sales or leads.
Free
$0
5,000 pageviews a month, unlimited campaigns, pop-ups and domains, lead forms, 15+ pop-up styles, reports
Essentials
$9.99 billed yearly ($119.88), or $19.99 month to month / month
50,000 pageviews, 1 domain, 100+ templates, form builder, consent checkbox, sidebars, video pop-ups, email alerts
Business
$39.99 billed yearly ($479.88), or $59.99 month to month / month
200,000 pageviews, 5 domains, unlimited users, exit intent, spin-to-win, timers, multilingual pop-ups, geotargeting
Enterprise
From $69.99 ($839.88 a year) / month
Unlimited pageviews and domains, A/B testing, custom CSS, API and webhooks, CRM field mapping, account manager, 24/7 support
White label add-on
$300 a year, or $30 a month / year
Removes the "Powered by" links from your pop-ups
Reviews
Write a reviewNo reviews yet. If you use Picreel, yours would be the first.
Alternatives to Picreel
| Product | Choose it instead if | Starts at |
|---|---|---|
| Convertful | You want pop-ups that hide from existing subscribers or change by CRM tag, with A/B testing from $29 a month | $9 a month (or $84 a yea... |
| OptiMonk | You want a free plan with 10,000 pageviews a month and every feature, including A/B testing, on every plan | Free |
| OptinMonster | You want 700+ templates and prefer to pay by pop-up impressions rather than by pageviews | $9 a month billed yearly... |
| Privy | You run a Shopify, BigCommerce or Wix store and want to send email and SMS from the same tool that collects the sign-ups | $24 a month (Pop-ups & D... |
Questions people ask
Is Picreel free?
Yes. Picreel has a forever-free plan for sites with up to 5,000 pageviews a month, with unlimited campaigns and pop-ups. Once your traffic passes that, paid plans start at $9.99 a month billed yearly, or $19.99 month to month, for 50,000 pageviews.
Does Picreel have a free trial?
Picreel's pricing page says it offers a 15-day free trial, and its sign-up button says no credit card is required. The paid plans also carry a 30-day money-back guarantee if your sales or leads don't go up, so read the guarantee terms before you count on it.
Who owns Picreel?
Alex Bashinsky founded Picreel in 2013. A private equity firm, Webfolio Management, bought it in 2016, and ProProfs acquired it in January 2021. ProProfs also makes Qualaroo, BIGContacts CRM and a live chat tool.
What counts as a pageview in Picreel?
Picreel counts a pageview every time a page on your site loads in a browser, including reloads. That means a single visitor who reads five pages uses five pageviews, so check your analytics before choosing a plan.
Does Picreel work with Shopify and WordPress?
Picreel has a Shopify app, Picreel: Sales & Email Popups, listed by ProProfs in the Shopify App Store. For WordPress, Wix, Squarespace, Magento and other sites, you add Picreel's code to your pages, and its help center has setup guides.
Which Picreel plan has exit-intent pop-ups?
Among paid plans, the exit-intent trigger is listed from the Business plan, at $39.99 a month billed yearly. The free plan's description also mentions exit-intent campaigns. If exit intent is the main reason you are buying, confirm with Picreel which plan you need before you pay.
Is Picreel better than OptinMonster?
Picreel has a free plan and charges by pageviews, while OptinMonster has no free plan and charges by pop-up impressions. OptinMonster offers far more templates, 700+ against Picreel's 100+. Pick Picreel if your traffic fits its free tier or you want its exit surveys, and OptinMonster if template choice matters more.
Sources we checked 14
- picreel.com/pricing for plans, prices in USD (structured data and billing toggle), pageview limits, free plan, 15-day trial, white label add-on, support checked November 4, 2026
- picreel.com for product overview, AI builder, pop-up formats, template count, ProProfs footer checked November 4, 2026
- picreel.com/features for triggers, targeting, exit surveys, A/B testing, reports, support channels checked November 4, 2026
- picreel.com/integrations for named integrations and the Zapier 700+ claim checked November 4, 2026
- picreel.com/about-us for founding year, founder, 2016 and 2021 acquisitions checked November 4, 2026
- proprofs.com/about for owner's offices and product list checked November 4, 2026
- picreel.com/guaranteed-increase-conversion-rate for 30-day money-back guarantee checked November 4, 2026
- help.picreel.com for help center, phone and chat support checked November 4, 2026
- help.picreel.com/add-snipet-code/integrate-shopify for Shopify app installation checked November 4, 2026
- apps.shopify.com/picreel-exit-intent-popup for Shopify app name and developer checked November 4, 2026
- optimonk.com/pricing for OptiMonk free plan comparison checked November 4, 2026
- optinmonster.com/pricing for OptinMonster template count and impressions billing checked November 4, 2026
- privy.com/pricing for Privy email and SMS plans and supported stores checked November 4, 2026
- convertful.com/pricing for Convertful alternative claim (A/B testing from the $29 Starter plan) checked November 4, 2026