Pardot is email marketing software that will help you generate more leads, close more sale and measure the impact of your marketing activities. It is designed to automate most email marketing processes.
With this software you can see how leads respond to your emails, track and understand their behavior. You can use this information to send them targeted content so that you can convert them faster.
This software drills down into details. You can, for example, see what day and time a specific lead visited your site. It shows you which pages they were interested in and how long the stayed on each page.
Use Pardot to qualify leads. Identify the most profitable ones and focus on sending them the kind of content they are interested in.
This software automates the email marketing process using the Engagement Studio module.