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Pabbly Subscription Billing

Free plan

Checkout pages, recurring billing and affiliate tracking for small businesses that sell online.

Best for small sellers who want checkout pages, subscriptions and an affiliate program without giving up a cut of each sale

Facts checked November 4, 2026

Affiliate link. It does not change our verdict.

The short answer

Pabbly Subscription Billing, sold as Pabbly Subscriptions until its rename, gives you hosted, embedded or pop-up checkout pages, recurring plans, dunning emails and a multi-tier affiliate program, and it takes 0% of your sales on every plan. It suits course sellers, coaches and small software businesses that already have a Stripe, PayPal or Razorpay account and want one place to run plans, coupons and upsells. The advertised $14 and $59 monthly prices only apply if you pay three years upfront; month to month, the plans cost $19 and $79. Because payments run through your own gateway, you still handle tax filing yourself, and finance teams that need revenue recognition will want something heavier.

Choose it if

  • You sell one-time products and subscriptions and want order bumps, upsells and downsells on the same checkout
  • You want to run a multi-tier affiliate program from your billing tool, so partners and their sub-affiliates get credited whichever gateway the buyer pays with
  • Your buyers are in India or Southeast Asia and you need gateways such as Razorpay, Cashfree, PhonePe, Billplz or ipay88 alongside Stripe and PayPal
  • You are moving off Stripe Checkout and want to import your existing Stripe customers and subscriptions
  • You already pay for Pabbly Plus, which includes Subscription Billing along with Pabbly's other apps

Main features

  • Checkout pages

    Build as many checkout pages as you like and use them as a hosted page, an embed on your own site or a pop-up behind a buy button. You can change the text, colors and spacing, switch to a one-column or multi-step layout, and translate the page into other languages.

  • Plans and pricing models

    Set up one-time or recurring plans with trials, coupons, add-ons and licenses. Besides per-unit pricing, Pabbly handles volume pricing, usage-based pricing and pay-what-you-want or donation prices.

  • Order bumps, upsells and downsells

    Add a single bump offer or several add-ons to the checkout, then show an upsell or downsell after the purchase to lift the order value.

  • Failed payment recovery

    Dunning emails go out on a schedule you set until the customer updates their card, and paid plans retry failed charges automatically. Pabbly says it can also move a failed checkout to a different gateway.

  • 35+ payment gateways

    Connect Stripe, PayPal, Razorpay, Square, Authorize.net, Paystack, Flutterwave, Mercado Pago and others, and show more than one on the same checkout. Card details stay with the gateway; Pabbly says it stores none.

  • Customer portal

    Subscribers sign in to a self-service portal to upgrade or downgrade, pause or resume their plan and manage their purchases.

  • Tax rules

    Set tax rates by country, state and product, stack more than one tax on a checkout, validate EU VAT numbers and produce GST-compliant invoices for Indian sales. Filing the returns stays your job.

  • Multi-tier affiliate program

    On the Unlimited plan, affiliates get their own portal, earn on their sub-affiliates' sales and get paid monthly. Tracking runs on cookies, so it works with any gateway and with your own landing pages.

  • Branding for more than one product

    Each account gets one custom domain, and you can give each product its own logo, invoice prefix and notification emails.

  • Imports, API and webhooks

    Bring customers and subscriptions over from Stripe or a CSV file. Webhooks and the API pass sales into your own app, or into 800+ others through Pabbly Connect.

Pricing

US dollar prices from Pabbly's pricing page, checked November 4, 2026. The page leads with the three-year rate. A two-year term costs $384 for Standard and $1,560 for Unlimited. Pabbly charges no transaction fee on any plan, but your payment gateway still takes its own fee.

Free

$0

Up to 50 customers, capped revenue, one-time and recurring payments, unlimited checkout pages, customer portal, upsell and downsell funnels

Standard, monthly

$19 / month

Up to 1,000 customers, unlimited revenue and team members, all gateways, payment retries, tax rules, API, custom branding and support; no affiliate module

Standard, yearly

$204 / year

Same as Standard monthly, works out to $17 a month

Standard, three years

$504 / 3 years

Same as Standard monthly, works out to $14 a month

Unlimited, monthly

$79 / month

Unlimited customers, revenue and team members, plus the multi-tier affiliate module

Unlimited, yearly

$828 / year

Same as Unlimited monthly, works out to $69 a month

Unlimited, three years

$2,124 / 3 years

Same as Unlimited monthly, works out to $59 a month

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Questions people ask

Does Pabbly Subscription Billing have a free plan?

Yes. The free plan covers up to 50 customers with a revenue cap that Pabbly doesn't spell out, and it leaves out team members, tax rules, the API, custom branding, payment retries and customer support. There is no free trial of the paid plans, but they come with a 30-day money-back guarantee.

Does Pabbly take a percentage of my sales?

No. Every plan, free included, lists 0% transaction fees. Your gateway, such as Stripe or PayPal, still charges its usual processing fee on each payment.

Is the $14 a month price real?

It is, but only if you prepay three years of Standard, which costs $504. Paid monthly, Standard is $19 a month and Unlimited is $79 a month. Yearly terms work out to $17 and $69 a month.

Which payment gateways can I use?

Pabbly lists more than 35 gateways and about 55 currencies, including Stripe, PayPal, Square, Authorize.net, Razorpay, Cashfree, Paystack and Flutterwave. You can offer several on one checkout so buyers pick the one they trust.

Can I move my existing Stripe subscriptions?

Yes. Pabbly can import customers and subscriptions straight from Stripe, or you can upload them from a CSV file. Pabbly's YouTube channel has a video for each method.

Does it handle EU VAT and sales tax?

It calculates tax by country, state and product, validates EU VAT numbers and supports VAT exemption. Payments go through your own gateway account, so registering, filing and paying the tax stays with you. If you want that handled for you, a merchant of record like Paddle is the better fit.

Is Pabbly Subscription Billing included in Pabbly Plus?

Yes. Pabbly Plus bundles all nine Pabbly apps, including Subscription Billing, Pabbly Connect and Pabbly Email Marketing, under one subscription.

Is it secure enough for card payments?

Pabbly says it holds SOC 2 Type 2 and ISO 27001:2022 certification. It also says card details are stored only with your payment gateway.

Sources we checked 10
  1. pabbly.com/subscriptions/pricing for plans, US dollar prices for every billing term, plan limits, included and excluded features, 0% fees, refund policy, FAQs on gateways, currencies, tax, imports, security checked November 4, 2026
  2. pabbly.com/subscriptions for product name and feature overview (canonical page for the pricing URL) checked November 4, 2026
  3. pabbly.com/about-us for legal entities, India and US addresses, founders checked November 4, 2026
  4. pabbly.com/contact-us for support channels and business hours checked November 4, 2026
  5. pabbly.com/plus for Pabbly Plus bundle contents checked November 4, 2026
  6. pabbly.com/subscriptions/docs/features for older help page on coupons, subscription statuses and PayPal limits (lead only, not used as a current fact) checked November 4, 2026
  7. paddle.com/pricing for Paddle alternative: merchant of record and 5% plus 50 cents fee checked November 4, 2026
  8. chargebee.com/pricing for Chargebee alternative: revenue recognition and accounting integrations checked November 4, 2026
  9. samcart.com/pricing for SamCart alternative: $79 Core plan with course hosting checked November 4, 2026
  10. thrivecart.com for ThriveCart alternative: lifetime option checked November 4, 2026