OptinMonster
Free trialPop-ups, floating bars, slide-ins and inline sign-up forms for blogs and stores, with a WordPress plugin.
Best for WordPress publishers and bloggers who want a large template library and detailed page targeting
Facts checked November 4, 2026 · First written by Mutuo Mbilla
The short answer
OptinMonster suits content sites and small stores that want to grow an email list with pop-ups, floating bars, content lockers and inline forms, choosing from more than 700 templates. Its targeting goes deep, from page rules and referrers to cookies and AdBlock detection, and it never switches campaigns off when you pass your limit. Two things cost more than the headline suggests. The low entry price is a first-year offer, so Basic and Pro renew at nearly twice the rate. And the features people buy it for sit on higher plans: exit intent starts on Pro ($37 a month billed yearly), while coupon wheels and the Shopify and WooCommerce integrations need Growth ($67).
Choose it if
- You run a WordPress blog or publication and want content lockers, after-post forms and sidebar sign-ups as well as pop-ups
- You want to start from a large library of more than 700 templates and prebuilt playbooks
- You need targeting by page, referrer, cookie, JavaScript variable or AdBlock use
- You would rather be upgraded than have campaigns stop when traffic spikes
- You want to see revenue per campaign and run A/B tests on the same account
Skip it if
- You want exit intent on a budget: it starts on the Pro plan, not Basic or Plus
- You run a Shopify or WooCommerce store and want coupon wheels or store integrations without paying for Growth
- You want a free plan that resets each month; OptinMonster's free account gives 500 campaign views in total
- You dislike surprise bills, since going over your limit moves you to the next plan by default
- You budget for the long term: first-year prices renew at the full rate, $210 a year for Basic instead of $108
Main features
Campaign types
Lightbox pop-ups, floating header and footer bars, fullscreen welcome gates, slide-ins, sidebar forms and forms placed inside posts. Content lockers hide part of an article until the reader signs up.
Templates and builder
Start from more than 700 templates or a set of playbooks modeled on other brands' campaigns, then edit in a drag-and-drop builder or design from a blank canvas.
Exit-Intent and Inactivity Sensor
Show an offer as a visitor moves to leave the page, or when they stop interacting. Exit intent needs the Pro plan or higher.
Targeting rules
Target by page, referrer, cookie, HTML element, JavaScript variable or AdBlock use, and on Growth by visitor location and by new or returning visitors.
MonsterLinks and yes/no forms
Turn any link or image into a two-step sign-up that opens a form on click, or open with a yes/no question before asking for an email address.
Coupon wheels and countdown timers
A spin-to-win wheel trades a prize for an email address, and a countdown timer puts a visible deadline on an offer. Coupon wheels need Growth; timers start on Pro.
A/B testing and revenue attribution
Test versions of a campaign from the Plus plan, and from Pro see how much revenue each campaign brought in.
Smart Success and TruLead
Smart Success stops visitors seeing an offer they have already taken, and TruLead verifies the leads you capture, which OptinMonster says helps deliverability.
AI copy and MCP access
Smart Optimizations rewrites campaign copy with one click, and the pricing page lists MCP server access for managing campaigns through an AI assistant.
Smart tags and follow-up campaigns
Smart tags personalize campaign copy, and text replacement changes wording on your own pages to suit each visitor. Follow-up campaigns show a new offer based on how someone reacted to an earlier one.
Pricing
Prices in US dollars, checked November 4, 2026. Yearly prices are introductory first-year rates, and renewals charge the full price shown in brackets. The Shopify App Store listing prices the Shopify app separately, at $49 a month for the Growth plan with a 30-day free trial. Every plan has a 14-day money-back guarantee, which does not cover renewals or free accounts.
Basic
$9 / month, billed yearly at $108 for the first year (renews at $210 a year; $21 billed monthly)
1 site, 2,500 campaign views a month, 700+ templates, page targeting, time and scroll triggers, unlimited campaigns and subscribers
Plus
$27 / month, billed yearly at $324 for the first year (renews at $570 a year; $57 billed monthly)
Up to 2 sites, 10,000 campaign views a month, A/B testing, device targeting, content locking, yes/no forms, full analytics
Pro
$37 / month, billed yearly at $444 for the first year (renews at $870 a year; $87 billed monthly)
Up to 3 sites, 25,000 campaign views a month, exit intent, revenue attribution, countdown timers, webhooks, Zapier, no OptinMonster badge, 2 sub-accounts
Growth
$67 / month, billed yearly at $804 for the first year (renews at $1,470 a year; $147 billed monthly)
Up to 5 sites, 100,000 campaign views a month, geolocation, OnSite Retargeting, Shopify and WooCommerce integrations, coupon wheels, unlimited sub-accounts
Reviews
Write a reviewNo reviews yet. If you use OptinMonster, yours would be the first.
Alternatives to OptinMonster
| Product | Choose it instead if | Starts at |
|---|---|---|
| OptiMonk | You run an online store and want a free plan, an AI agent that builds the pop-ups, and exit intent on every plan | Free |
| Convertful | You want spin-to-win wheels from $9 a month, a meter that only counts pages where a widget shows, and widgets that react to tags in ActiveCampaign, Klaviyo or HubSpot | $9 a month (or $84 a yea... |
| Privy | You run a Shopify, BigCommerce or Wix store and want pop-ups, email and texts from one account | $24 a month (Pop-ups & D... |
| Picreel | You want the best for small sites and Shopify stores that want exit-intent pop-ups with a free tier to start on | Free |
Questions people ask
Does OptinMonster have a free plan?
Not an ongoing one. You can start a free account with Basic features and 500 campaign views in total; those views do not reset each month. When you pass 500, OptinMonster moves the account to the paid Plus plan (checked November 4, 2026).
How much does OptinMonster cost?
Billed yearly, Basic is $9 a month, Plus $27, Pro $37 and Growth $67 for the first year. Renewals cost the full price: $210, $570, $870 and $1,470 a year. Monthly billing is $21, $57, $87 and $147. Prices were checked November 4, 2026.
Which OptinMonster plan includes exit intent?
Exit intent starts on the Pro plan, which costs $37 a month billed yearly for the first year. Basic and Plus use time and scroll triggers instead. Coupon wheels, geolocation and the Shopify and WooCommerce integrations need the Growth plan.
What happens if I go over my OptinMonster limit?
OptinMonster says it will never turn off your campaigns. By default it moves you to the next plan up when you pass your plan's monthly campaign views, on the same monthly or yearly billing. Paid plan counts reset on the first of each month.
Does OptinMonster work with WordPress and Shopify?
Yes. OptinMonster has a WordPress plugin and works on any site where you can add a JavaScript snippet, including Squarespace, Wix and Magento. Its Shopify app is listed on the Shopify App Store at $49 a month for Growth with a 30-day free trial, with an average rating of 2.5 from 15 reviews (checked November 4, 2026).
Can I get a refund from OptinMonster?
Yes, within 14 days of buying. The terms of service say refunds are not available for renewals or for free accounts, and subscriptions renew automatically unless you cancel before the period ends.
Is OptinMonster the same company as OptiMonk?
No. OptinMonster is made by Retyp, LLC and launched in 2013. OptiMonk is a separate company based in Debrecen, Hungary, with a free plan that counts every page load on your site.
Sources we checked 11
- optinmonster.com/pricing for yearly prices, renewal prices, plan features, limits, free account, refunds checked November 4, 2026
- optinmonster.com/pricing/monthly for monthly-billing prices checked November 4, 2026
- optinmonster.com for campaign types, platforms, WordPress plugin, footer company name checked November 4, 2026
- optinmonster.com/features for features, template count, integration count checked November 4, 2026
- optinmonster.com/about for launch year 2013, company name checked November 4, 2026
- optinmonster.com/terms-of-service for legal entity, Florida governing law, refund limits, free account size, auto-renewal checked November 4, 2026
- optinmonster.com/docs/pageview-and-upgrade-preferences for how campaign views are counted, automatic upgrades, free account views not resetting checked November 4, 2026
- optinmonster.com/contact for support channels and hours checked November 4, 2026
- apps.shopify.com/optinmonster for Shopify app price, trial, rating and review count checked November 4, 2026
- privy.com/pricing for Privy alternative claim (pop-ups with email and SMS, Shopify, BigCommerce and Wix) checked November 4, 2026
- convertful.com/pricing for Convertful alternative claim (Solo from $9 a month, pageviews counted only when a widget shows) checked November 4, 2026