AWeber is one of the oldest email marketing software – it came to market in 1998. Since then it has become go-to software for creating email lists, autoresponders, newsletters and email marketing reports.
This software is popular with small businesses because the free version, which allows up to 500 subscribers, contains most features needed to run an email marketing campaign.
AWeber has pretty robust features. You can import mailing list and you get a variety of segmentation options. It has a large library of templates and autoresponders and allows basic automation. For list building you get a good landing page that collects basic lead details.
AWeber integrates well with most basic marketing apps. In terms of price comparison with others in this category it falls somewhere in the middle.