The best lead magnet software of 2026

A good lead magnet still fails if nobody sees it. Convertful puts the offer on your pages as a pop-up, scroll box, floating bar, welcome mat or inline box inside a post, and shows it at the moment you choose: when someone is about to leave, after a set time, after they scroll part way down, or when they arrive from a certain source. Content locking hides part of a post until the reader signs up, which works well for a content upgrade such as a checklist that goes with an article.

Its most useful trick for lead magnets is targeting by your email platform's tags and custom fields. If someone already downloaded your guide, you can show them the next offer instead of the same one. Like and share buttons can also reveal a download link or coupon after a click, and quizzes and surveys can collect answers along with the email address.

Convertful works on WordPress, Shopify and other site builders and connects to many email platforms directly, with 1,500+ more apps through Zapier. The Solo plan is $9 a month for 10,000 pageviews on one site, with Convertful branding. Starter, from $29 a month, covers 3 sites. Every plan has a 14-day free trial.

Choose it if you have the magnet and need more people to see it.

Skip it if you still need to make the file. Start with Beacon or Designrr.

Beacon is built for the most common lead magnet, the downloadable guide. You pick a template, drag in your text and images, apply your brand styles and export a PDF checklist, workbook, guide or report. It also builds the sign-up forms that collect the email address, and a resource library where you can gather several magnets behind one sign-up. PDFs can be password protected, so a link shared outside your list stops working for strangers.

The free plan has no time limit and covers 1 new lead magnet a month, up to 100 leads, 1,000 page views a month and 500MB of storage, with no card needed. Lite at $19 a month allows 3 lead magnets a month, 500 leads and one custom domain. Professional at $49 removes the lead magnet limit and raises leads to 5,000. Yearly billing gives you two months free.

The lead limits are the thing to watch. A magnet that works can pass 500 sign-ups quickly, and then you are on the $49 plan.

Choose it if you want to turn what you already know into a good-looking PDF this week.

Skip it if your list already collects thousands of leads a month, or you want a quiz or calculator rather than a document.

Designrr starts from content you already have. Paste the address of a blog post, or import a Word file, a Google Doc, a PDF, or an audio or video recording, and it lays the material out as an ebook, adding headers and footers for you. Recordings are transcribed first; Designrr says that takes about a tenth of the recording's length plus a minute. You can also write new material with its Wordgenie AI.

Exports cover PDF, Kindle, ePub and HTML, and from the Pro plan you can turn any PDF into a page-turning flipbook. That makes it a good fit for a podcaster or YouTuber who wants a written guide from an episode without retyping it.

Standard costs $29 a month with unlimited ebooks and 100 templates. Pro at $39 adds flipbooks, 300+ templates and 200+ cover designs. Transcription starts on Premium at $49 with 4 hours a month. The pricing page shows monthly prices only and does not say how long the trial lasts.

Designrr makes the file. Its pricing page lists no sign-up forms or subscriber features, so plan to pair it with Kit, Beacon's forms or a pop-up tool to collect the email address and send the download.

Choose it if you have a back catalog of posts or episodes to repackage.

Skip it if you want a free tool, since there is no free plan.

A quiz asks a few questions and gives each person a result, and the email address is the price of seeing it. Interact is built for exactly that. It offers personality quizzes ("Which kind of baker are you?"), scored quizzes and assessments, and paid plans add branching logic so later questions depend on earlier answers. Each result page can carry its own call to action, which means a quiz can point different people to different products.

From the Lite plan up, Interact connects to your email software, so each quiz taker lands in your list instead of a spreadsheet. Interact says it has served 500,000 customers, and it markets quizzes to people with traffic on Instagram, YouTube or a podcast as well as a website.

The free plan allows 5 quizzes and 100 responses a month, with Interact branding and no integrations; a quiz switches off when it hits the cap until the next period. Lite costs $27 a month billed yearly for 25 quizzes, 500 leads and an email connection. Growth at $53 removes Interact's branding and adds conversion tracking. Paid plans come with a 7-day trial. The pricing page shows only yearly-billed prices.

Choose it if your audience would rather answer questions than read a PDF.

Skip it if you need HubSpot, Keap or Ontraport, which sit on the $125 Pro plan.

A scorecard is a quiz with a grade: "How ready is your business to hire?" or "Score your website in 3 minutes." People answer, get a score with advice, and you get a lead you can rate. ScoreApp scores every response, so you can see who fits, who is ready to buy and who needs more time, which suits coaches, consultants and agencies who sell through a call.

You can describe your business in one sentence and ScoreApp's AI drafts the landing page, then you adjust the questions and results. It also builds quizzes, assessments, surveys and waitlists. Its site shows connections to HubSpot, Salesforce, Mailchimp, Zapier, Slack and Pipedrive.

The free plan runs 1 live scorecard with 10 responses a month, enough to test an idea. Starter costs $39 a month, or $30 a month billed yearly, for 3 scorecards and 100 responses a month with CRM connections. Business at $99 a month ($75 billed yearly) raises that to 1,000 responses and adds your own domain, an email to people who leave halfway, and a personalized PDF report for each respondent. Paid plans carry a 14-day money-back guarantee.

Choose it if you sell a service and want leads that arrive with a score attached.

Skip it if you expect hundreds of sign-ups a month on a small budget: 100 responses on Starter goes fast.

Outgrow builds the interactive content that is hardest to make by hand: calculators. A mortgage broker can offer a repayment calculator, a solar installer a savings estimate, a SaaS company an ROI calculator, and each one can ask for an email address before it shows the full answer. Outgrow also makes outcome quizzes, assessments, polls, ecommerce product recommendations, chatbots, giveaways, forms, surveys and landing pages, from more than 1,000 templates. It says it connects with more than 1,000 tools and names HubSpot, ActiveCampaign, Mailchimp, AWeber and Keap among them.

The pricing page needs care. Each plan shows two prices without saying which is yearly and which is monthly, and some cards still carry placeholder text. Freelancer Limited is $14 or $22 a month for 5 content types, calculators included, and 250 leads a month. Essentials, at $95 or $115, covers 9 content types, unlimited content and 7,500 leads a month for 3 users. The free plan builds forms and surveys only. A 7-day trial gives you the Business plan without a card.

Choose it if a calculator or assessment fits your offer better than a PDF.

Skip it if you want clear pricing before you sign up. Confirm the billing period at checkout.

Every lead magnet needs a page or form to collect the address and an email that delivers the file. Kit, formerly ConvertKit, handles both for creators. Its free plan covers up to 10,000 subscribers with unlimited forms and landing pages, hosting included, plus broadcasts, tagging and segments. You can tag each subscriber by the form they used, so you always know which magnet brought them in.

Automatic delivery is the catch. Kit's own advice is to set up an automation that sends the PDF, ebook or checklist, and visual automations and email sequences need the Creator plan. Creator costs $39 a month for 1,000 subscribers, or $33 a month billed yearly, and it lets the welcome email lead into a follow-up sequence that turns the download into a sale. Creator and Pro come with a 14-day free trial with no card. The free plan also lets you sell digital products, so the next step after a free guide can be a paid one in the same account.

Kit does not design the magnet itself. Pair it with Beacon, Designrr or a design tool for the file, and with Interact or ScoreApp if you want a quiz.

Choose it if you are a writer, coach or creator who wants list, landing pages and delivery in one place.

Skip it if you need automatic delivery for free. That needs the paid plan.