The best giveaway and contest software of 2026

ShortStack suits most brands: its free plan runs sweepstakes and quizzes, and paid plans from $29 a month add public voting, photo contests and comment imports from Facebook, Instagram and YouTube. For one simple viral giveaway, KingSumo is free, or $49 once to remove its sponsored entry. WordPress sites should look at RafflePress, and Shopify or BigCommerce stores that want to give entries for every dollar spent should pick ViralSweep.

Compared at a glance

ProductBest forFree planStarts at
ShortStackMany contest types in one accountYes, 500 views and 200 stored entries a month$29 a month
KingSumoViral giveaways for almost nothingYes, unlimited giveaways with a sponsored entry$49 once (Lifetime plan)
RafflePressGiveaways inside WordPressYes, the Lite plugin without email integrations or landing pages$299 once for one site
ViralSweepEntries for purchases on Shopify or BigCommerceNo, 7-day trial$49 a month
SweepWidgetThe longest list of social entry methodsYes, capped at 10 user entries$29 a month
WooboxAI-built giveaways, quizzes and couponsYes, 100 submits and 1,000 views a month$29 a month
ConvertfulInstant-win wheels and scratch cards on your siteNo, 14-day trial$9 a month
UpViralReferral giveaways with leaderboardsNo, 14-day trial for $1$99 a month, or $79 a month billed yearly

ShortStack: best for brands that run many kinds of contest

ShortStack covers almost every contest format in one builder. You can run a plain sweepstakes, a public voting contest, a photo or video upload contest, a refer-a-friend sweepstakes or a multi-prize instant win, and you build each one on a hosted landing page or embed it in your own site. For social giveaways it pulls in comments from Facebook, Instagram and YouTube posts, collects every post that uses your hashtag, and picks a random winner from them, which saves you scrolling through comments with a spreadsheet open.

The free plan has no time limit. It gives you sweepstakes, quizzes, website pop-ups and unlimited landing pages and forms, but only 500 views and 200 stored entries a month, and ShortStack may show an ad overlay once you pass the view limit.

The formats you came for sit on different plans. Public voting starts on Launch at $29 a month, refer-a-friend sweepstakes and photo and video uploads on Build at $59, and the entry fraud filter with reCAPTCHA on Scale at $119. Paid plans charge for overages, so a contest that takes off costs more: on Launch that is $6.70 per extra 10,000 views and $3.33 per extra 1,000 entries.

Choose it if you run promotions through the year and want one tool for hashtag drives, voting and instant wins.

Skip it if you only need one prize draw. KingSumo or SweepWidget does that for less.

Good
  • Free plan with no time limit, including quizzes and pop-ups
  • Imports comments from Facebook, Instagram and YouTube posts and picks a winner
  • Voting, photo and video, referral and instant-win formats in one builder

Free for 500 views and 200 stored entries a month on 1 site. Launch $29 a month (25,000 views, 5,000 entries), Build $59 (100,000 views, 20,000 entries, 3 sites), Scale $119 (300,000 views, 60,000 entries, 5 sites), Max $199 (750,000 views, 150,000 entries, 10 sites, full white label). Yearly billing costs ten times the monthly price. Checked November 4, 2026. ShortStack listingVisit ShortStack Affiliate link

KingSumo: best for a simple viral giveaway on a tiny budget

KingSumo does one job. You set a prize, people enter with their email address, and each entrant gets extra entries for sharing the giveaway with friends. That share loop is what grows your list, and KingSumo has offered it for years without asking for a monthly fee.

The free plan gives you unlimited giveaways, bonus entries, multiple prizes and winners, reminder emails to entrants, translation and an embed for any site, with basic integrations. The catch is a sponsored entry that KingSumo adds to your giveaway. The Lifetime plan, sold through AppSumo for a single $49 payment, removes it and adds custom branding, your own rules and terms, extra entry fields, Meta Pixel and conversion tracking, and advanced integrations. KingSumo is part of the AppSumo family, and the integrations it names are SendFox, Zapier, Mailchimp, ConvertKit (now Kit) and Klaviyo.

It has no voting, photo contests, instant wins or hashtag tracking, and its site does not mention fraud checks.

Choose it if you want to run a list-building giveaway this month and pay $49 at most.

Skip it if you need entries from social follows, purchases or user-submitted photos.

Good
  • Free plan with unlimited giveaways
  • $49 once removes the sponsored entry and adds branding and tracking
  • Embeds on any site

Free, with unlimited giveaways and a sponsored entry. Lifetime plan $49 as a single payment through AppSumo (shown against a struck-through $228), with custom branding, tracking, custom rules and advanced integrations. No subscription plans. Checked November 4, 2026.

RafflePress: best for giveaways on a WordPress site

RafflePress is a WordPress plugin, so the giveaway lives on your own pages and the traffic it brings stays on your domain. You build it with a drag-and-drop editor, and entrants earn extra chances through more than 30 actions, grouped into growing your list, growing your followers and getting engagement. New entrants can go straight to Mailchimp, Kit (it still says ConvertKit), AWeber, ActiveCampaign, MailerLite, Brevo, FluentCRM and the other tools on its list, or to anything else through Zapier, Uncanny Automator or webhooks.

The free RafflePress Lite plugin on WordPress.org has more than 20,000 active installs. The Pro license adds the email integrations, giveaway landing pages, goal-based templates and verified bonus actions. Pro now sells as a one-time payment: $299 for one site or $349 for unlimited sites, both with every feature, one year of priority support and a 14-day money-back guarantee.

That pricing works for an agency or a site that runs giveaways every quarter. For one small contest, $299 is steep next to KingSumo's $49.

Choose it if you run self-hosted WordPress and want giveaways, entries and email sign-ups handled inside it.

Skip it if your site runs on Shopify, Wix or Squarespace, because RafflePress needs WordPress.

Good
  • One-time price with no monthly fee
  • 30+ ways to earn bonus entries
  • Connects to most email platforms WordPress sites use

RafflePress Lite is free on WordPress.org. Pro is a one-time payment: Single Site $299, Unlimited Sites $349, each with all features, lifetime updates according to the pricing page, 1 year of priority support and a 14-day money-back guarantee. Checked November 4, 2026. RafflePress listingVisit RafflePress Affiliate link

ViralSweep: best for stores that reward purchases with entries

ViralSweep's Purchases app gives a shopper entries for every dollar spent on your Shopify or BigCommerce store. That turns a giveaway into a sales promotion, which most tools here cannot do. The same account runs sweepstakes, contests, instant wins, waitlists, milestone rewards, comment giveaways and photo galleries, and leads go into your email platform or CRM.

The $49 Starter plan includes unlimited promotions and entries, refer-a-friend bonuses, contest moderation, an official rules generator, live draws and real-time analytics for one brand. Its Purchases app counts only 100 orders, though, so a store promotion of any size needs Business at $199 a month, which raises that to 1,000 orders and adds hashtag tracking for 3 tags, white label branding, extra coupon options, leaderboards, geo targeting and premium integrations. Premium at $399 adds A/B testing, video uploads, pay-to-vote and API access.

Every plan starts with a 7-day trial that bills automatically when it ends unless you cancel. The random picker and rules generator are free tools anyone can use.

Choose it if you sell on Shopify or BigCommerce and want a giveaway that also moves orders.

Skip it if you want white label or hashtag entries on a small budget, because both start at $199 a month.

Good
  • Entries for every dollar spent on Shopify or BigCommerce
  • Unlimited promotions and entries on every plan
  • Free rules generator and random picker

Starter $49 a month ($41 a month billed yearly), Business $199 ($166), Premium $399 ($333), Elite $999 ($833), Enterprise by quote. Yearly billing gives two months free. 7-day trial on every plan. Checked November 4, 2026.

SweepWidget: best for the longest list of social entry methods

SweepWidget lists more than 120 entry methods across more than 20 social platforms on its Pro plan, and 30+ platforms from Business up. If your giveaway asks people to follow you on one network, watch a video on another and join your list, it probably has an action for each. It also runs photo and video contests judged by votes or a panel, refer-a-friend entries, custom form fields, and connections to 38 email tools, with a free hosted landing page or a widget you embed anywhere. Giveaways run in 103 languages.

The free plan is for testing: it stops at 10 user entries. Pro at $29 a month is the real starting point, with unlimited entries for one brand. Business at $59 adds leaderboards, instant coupons, milestone rewards, Zapier and crypto entry methods and airdrops. You need Premium at $119 to remove SweepWidget's branding and add email verification and geo-blocking, which are the main defenses against fake entries.

Until November 30, 2026, a Black Friday offer gives new monthly customers the third month free and takes 30% off the first year on yearly plans.

Choose it if your giveaway is built around social follows and actions across many networks.

Skip it if you need fraud checks on a small budget, since they start at $119 a month.

Good
  • 120+ entry methods on 20+ social platforms
  • Unlimited entries from the $29 plan
  • Photo and video contests on the entry plan

Pro $29 a month, Business $59, Premium $119, Enterprise $249. Yearly plans renew at $290, $590, $1,190 and $2,490, with 30% off the first year until November 30, 2026. Free plan limited to 10 user entries. Checked November 4, 2026.

Woobox: best for AI-built giveaways, quizzes and coupons

Woobox has been building campaign tools for 15 years and now starts you with an AI builder: you describe the campaign and it drafts the page. Templates cover sweepstakes, photo contests, trivia and personality quizzes, polls, coupons, instant wins, surveys, forms and landing pages, so it suits a team that wants a giveaway one month and a quiz the next.

For giveaways, entrants earn bonus entries for following you on Instagram, Facebook, TikTok, X or YouTube, commenting on a post, sharing the page, watching a video or visiting a link, and each entrant gets a referral link. Where Woobox cannot check an action through the network's API, it relies on referral tracking and click-through checks, so some follow entries are not confirmed. Winner draws are random, can be weighted by entries, and are logged, and you can re-draw if a winner does not reply in time. Every giveaway comes with starter rules text and a one-line embed code, and entries export to CSV.

The free plan covers 1 site, 100 submits and 1,000 views a month. Basic at $29 raises that to 1,000 submits and 10,000 views, which is still tight for a giveaway that spreads. Paid plans add API access and webhooks.

Choose it if you want giveaways and quizzes from one tool and like starting from an AI draft.

Skip it if you expect thousands of entries and want a low price: Pro is $79 a month for 10,000 submits.

Good
  • AI drafts the campaign from a description
  • Bonus entries for five social networks plus referrals
  • Logged, weighted winner draws with re-draws

Free (1 site, 100 submits and 1,000 views a month), Basic $29 a month (1,000 submits, 10,000 views), Pro $79 (10,000 submits, 100,000 views, 2 sites), Ultra $199 (100,000 submits, 10 sites, 5 seats), Max $499 (500,000 submits, 20 sites). Monthly prices only. Checked November 4, 2026.

Convertful: best for instant-win wheels and scratch cards on your site

Convertful handles the kind of giveaway where a visitor plays straight away: a spin-to-win wheel or a scratch card that reveals a discount coupon in exchange for an email address. It has no sweepstakes draws, entry rules or winner picking. For an online store that wants more sign-ups every day, rather than one burst during a contest, that is often the better trade.

You build the game in a drag-and-drop editor and show it as a pop-up, scroll box, floating bar, welcome mat or inline widget. Rules decide who sees it: exit intent, time on page, scroll depth, traffic source, device, or the tags and custom fields your email platform already holds. That last option lets you keep the wheel away from existing customers, or show a different prize to people tagged as past buyers. Like and share buttons can also reveal a coupon code or a download link after a click, and countdown timers add a deadline. It works on WordPress, Shopify and other site builders.

The Solo plan costs $9 a month for 10,000 pageviews on one site and shows Convertful branding. Starter, from $29 a month, covers 3 sites. Every plan has a 14-day free trial.

Choose it if you want a permanent spin-to-win or scratch-card offer that feeds your email list.

Skip it if you need a contest with entries, rules and a prize draw. Pick ShortStack or KingSumo for that.

Good
  • Spin-to-win and scratch-card coupons from $9 a month
  • Targets by tags and fields in your email platform
  • 14-day free trial on every plan

Solo $9 a month ($84 a year) for 10,000 pageviews and 1 site. Starter from $29 a month ($204 a year) for 25,000 to 100,000 pageviews and 3 sites. Growth from $69 and Enterprise from $179 a month. 14-day free trial. Checked November 4, 2026. Convertful listingVisit Convertful Affiliate link

UpViral: best for referral giveaways with leaderboards

UpViral is built around referrals. Each person who signs up gets a link to share, and the people who bring in the most friends climb a leaderboard or earn rewards. That suits a product launch, a waitlist or a newsletter push, where the goal is a big list in a short time. It also runs contests and sweepstakes, picks sweepstakes winners automatically and delivers prizes, and includes an anti-fraud algorithm on every plan.

The Starter plan costs $99 a month, or $79 a month billed yearly, for unlimited campaigns and up to 10,000 leads under one brand, with 30+ integrations and no UpViral branding. Business adds location-based entry restrictions, API and webhook access and 25,000 leads; its plan card says $149 a month but the comparison table on the same page says $199, so confirm the price at checkout.

The trial costs $1 for 14 days with full access, then bills the plan you chose. UpViral also gives a 30-day money-back guarantee if the campaign does not grow your leads, subscribers or sales.

Choose it if you want a referral campaign with leaderboards and rewards rather than a one-off prize draw.

Skip it if you run occasional small giveaways. At $99 a month, KingSumo or ShortStack costs far less.

Good
  • Referral campaigns with leaderboards and reward tiers
  • Anti-fraud checks on every plan
  • 30-day money-back guarantee tied to results

Starter $99 a month ($79 a month billed yearly) for 10,000 leads. Business $149 or $199 a month, depending on which part of the pricing page you read ($119 a month billed yearly), for 25,000 leads. Premium $399 a month ($319 billed yearly) for 100,000 leads. 14-day trial for $1. Checked November 4, 2026.

What to look for

Start with the format, because it decides the shortlist. A sweepstakes picks winners at random from everyone who entered. A contest judges entries, by public vote or by you, so it needs photo or video uploads and moderation. An instant win tells each person straight away whether they won, which is how spin-to-win wheels and scratch cards work. A referral giveaway rewards the people who bring in the most friends. ShortStack and ViralSweep cover all four; KingSumo covers only the first.

Bonus entries. Most growth comes from entrants earning extra chances by sharing, referring a friend or following you. Count the actions you need. SweepWidget lists 120+, RafflePress 30+, and KingSumo concentrates on sharing.

Limits that grow with success. Pricing is counted in different units: views and stored entries at ShortStack, submits at Woobox, leads at UpViral, orders in ViralSweep's Purchases app, pageviews at Convertful. A giveaway that goes well can push you past the limit in a week, so check the overage fee or the next plan before you launch. KingSumo, RafflePress and SweepWidget's paid plans do not cap entries.

Fraud checks. Popular prizes attract fake entries. Email verification, reCAPTCHA and geo-blocking usually sit on higher plans: ShortStack's fraud filter starts at $119 a month and SweepWidget's email verification at $119. UpViral includes anti-fraud on every plan.

Where the giveaway runs. RafflePress needs WordPress. The others host a landing page for you or give you an embed code, and ViralSweep ties into Shopify and BigCommerce orders.

Rules and winners. Look for a rules template or generator, a random picker that keeps a record of the draw, and a way to re-draw when a winner never replies. Sweepstakes law differs by country and by US state, and Instagram and Facebook each publish their own promotion rules, so read them before you launch.

Where the leads go. A giveaway only pays off if entrants land in your email list with a tag that says how they joined. Check that your email platform has a direct integration, so you are not relying on Zapier for every entry.

How we chose

Our 2021 guide covered Convertful, ShortStack, Wishpond and RafflePress. We kept three of them. Wishpond no longer publishes prices (its pricing link opens a demo booking form) and its own Q2 2026 results report a notice of default from its senior lender, so we left it out. We added KingSumo, ViralSweep, SweepWidget, Woobox and UpViral, and checked every price, plan limit, free plan and trial on each vendor's own site on November 4, 2026.

We ranked on four questions: which contest formats each plan includes, how far the free or entry plan gets you, what happens to the price when a giveaway spreads, and when fraud checks such as email verification arrive. We could not check Gleam, a popular choice, because its site blocked our visit, and we left out Easypromos, which shows prices only in euros.

Questions people ask

What is the best free giveaway software?

KingSumo's free plan runs unlimited giveaways with bonus entries for sharing, though it adds a sponsored entry. ShortStack's free plan includes sweepstakes, quizzes and pop-ups but stops at 500 views and 200 stored entries a month. RafflePress Lite is free for WordPress sites, without the email integrations.

How much does giveaway software cost?

Prices in this guide checked on November 4, 2026 run from free to about $50 a month for a single brand: ShortStack and SweepWidget start at $29, ViralSweep at $49. KingSumo ($49) and RafflePress ($299 or $349) charge once. Referral tools such as UpViral start at $99 a month.

Can I run an Instagram giveaway with these tools?

Yes. ShortStack imports comments from Instagram, Facebook and YouTube posts and collects hashtagged posts, then picks a random winner. Woobox, SweepWidget and RafflePress give bonus entries for following you on Instagram. Read Instagram's current promotion rules before you start.

How do I stop fake giveaway entries?

Use a tool that verifies email addresses and limits entries by country or device. ShortStack's Scale plan adds an entry fraud filter and reCAPTCHA, SweepWidget's Premium plan adds email verification and geo-blocking, and UpViral includes an anti-fraud algorithm on every plan. Picking a prize your customers want, rather than a gadget everyone wants, also attracts fewer fake entries.

What is the difference between a sweepstakes and a contest?

A sweepstakes picks winners at random, so anyone who enters has a chance. A contest judges entries on merit, such as the best photo or the most votes. The legal rules often differ between the two, so check the law where your entrants live.

Do giveaways help my email list?

They can add a lot of sign-ups quickly, but entrants who only want the prize often unsubscribe later. Choose a prize tied to what you sell, send entries to your email platform with a tag, and follow up with an offer for people who did not win.

About the editorial team

Mutuo MbillaContributing writer

Wrote 127 articles and 113 product listings for Woofresh between 2016 and 2025.

How we research and review

Sources we checked 20
  1. shortstack.com/pricing for ShortStack plans, prices, views, entries, sites, features by plan, overages, free plan limits checked November 4, 2026
  2. shortstack.com/social-media for ShortStack comment imports, hashtag collection, random picker checked November 4, 2026
  3. kingsumo.com for KingSumo product description, free and Lifetime plans, named integrations checked November 4, 2026
  4. kingsumo.com/pricing for KingSumo plan contents, $49 lifetime price, AppSumo ownership checked November 4, 2026
  5. rafflepress.com/pricing for RafflePress license prices, inclusions, guarantee, entry actions, integrations checked November 4, 2026
  6. wordpress.org/plugins/rafflepress for RafflePress Lite active installs and Pro-only features checked November 4, 2026
  7. viralsweep.com/pricing for ViralSweep plans, prices, features by plan, Purchases order caps, 7-day trial checked November 4, 2026
  8. viralsweep.com for ViralSweep promotion types, Shopify and BigCommerce purchase entries, free tools checked November 4, 2026
  9. sweepwidget.com/pricing for SweepWidget plans, prices, limits, free plan cap, Black Friday offer checked November 4, 2026
  10. sweepwidget.com for SweepWidget entry methods, platforms, integrations, languages, contest types checked November 4, 2026
  11. woobox.com/pricing for Woobox plans, prices, submits, views, sites, free plan checked November 4, 2026
  12. woobox.com for Woobox AI builder, template types, 15 years claim checked November 4, 2026
  13. woobox.com/giveaways for Woobox bonus entries, verification method, winner draws, rules text, embed, exports checked November 4, 2026
  14. convertful.com/pricing for Convertful plans, prices, pageviews, trial, spin-to-win, scratch cards, coupon and download reveal checked November 4, 2026
  15. convertful.com/features for Convertful widget types, gamification, targeting rules, platforms checked November 4, 2026
  16. upviral.com/pricing for UpViral plans, prices, lead limits, features, $1 trial, money-back guarantee checked November 4, 2026
  17. wishpond.com/pricing for Wishpond pricing shown only through a demo booking (excluded) checked November 4, 2026
  18. wishpond.com/latest-press-release/wishpond-reports-q2-2026-financial-results for Wishpond lender default notice and going-concern uncertainty, August 26, 2026 (excluded) checked November 4, 2026
  19. easypromosapp.com/pricing for Easypromos prices shown in euros only (excluded) checked November 4, 2026
  20. gleam.io/pricing for Attempted; the site blocked our visit (excluded) checked November 4, 2026