The best browser push notification software of 2026

Webpushr gives away more than any other tool here. The free plan has no time limit and stays free until you pass 10,000 subscribers, and it includes the same features as the paid plans: segments, a visual builder for automated message sequences, welcome pushes, topics visitors can pick from, scheduled sends and the REST API. Websites, team members and notifications are unlimited on every plan, so an agency or a publisher with several blogs can run them all from one account.

The opt-in funnel report shows how many visitors saw your prompt, how many allowed notifications and where the rest dropped off, which tells you whether to change the prompt's wording or its timing. Webpushr also works on sites without an SSL certificate, sends push on AMP pages and includes a free uptime monitor for your site.

Setup takes a WordPress plugin, a WooCommerce add-on, a Shopify app or a code snippet, and Webpushr can import subscribers from another push provider so you don't start again from zero. Webpushr says more than 20,000 websites use it.

Paid plans are flat monthly prices by subscriber count: Individual $29 for up to 50,000, Startup $49 for up to 100,000 and Growth $99 for up to 150,000, with no minimum contract. Larger lists get a custom Enterprise quote. The store tools are thinner than PushEngage's or PushAlert's, so a shop that wants price-drop and back-in-stock alerts should compare those first.

OneSignal suits a business that has a website and a mobile app and wants one place to message both. Web push covers Chrome, Firefox, Edge and Safari, and the same account sends mobile push through SDKs for iOS, Android, React Native, Flutter and Unity, plus in-app messages, email and SMS. You can build automated flows that use several of those channels.

On the free plan you can send to up to 10,000 web subscribers per send, along with mobile push and in-app messages for up to 1,000 monthly active users and 10,000 emails a month. A small site can grow for a long time before it needs to pay.

Growth starts at $19 a month month to month, and web push then costs $0.004 per subscriber on top, which works out to $40 a month for each 10,000 subscribers. OneSignal doesn't count unsubscribed devices. Professional and Enterprise are custom annual contracts with onboarding and a success manager. There is no free trial of the paid plans; OneSignal points you to the free plan instead.

For a website-only business, the drawback is complexity. The dashboard is built for product and growth teams, and a blogger who only wants to announce new posts will find Webpushr or PushAlert quicker to learn.

PushEngage has the deepest WordPress roots on this list. Its official plugin has more than 400,000 installs, and on the Growth plan it connects to WooCommerce for cart abandonment, browse abandonment, back-in-stock and price-drop alerts that pull products from your catalog. There is also a Shopify app with the same store alerts. Web push reaches Chrome, Edge, Firefox and Safari on desktop and Android, and iPhone users who add your site to their home screen on iOS 16.4 or later.

The visual workflow builder handles drip campaigns, triggered messages and A/B tests, with wait and decision steps. Business allows 5 active workflows, Premium 20 and Growth unlimited. Growth also adds WhatsApp messages for order confirmations and cart recovery, and every paid plan includes a chat widget that links to messaging apps. AI campaign writing is a paid add-on, with credits from $10 for 5,000.

Read the pricing carefully. Business costs $8 a month for the first year billed yearly, then $14 a month at renewal, or $19 month to month, for up to 50,000 subscribers. Premium ($15 a month in the first year, 100,000 subscribers) and Growth ($24 a month in the first year, 250,000 subscribers) also show higher "starting at" prices of $29 and $60, so check what you will pay in year two. The free plan stops at 200 subscribers and 30 campaigns in total, which is a test drive rather than a plan to run a site on. Paid plans come with a 14-day money-back guarantee instead of a trial.

PushAlert packs a lot of ecommerce features into cheap plans. Basic costs $12 a month, or $10 a month billed yearly, and already includes abandoned cart notifications, rich notifications with images and buttons, scheduling and automatic segments by location, device and operating system. Premium, at $39 a month ($33 billed yearly), adds price-drop, shipment and back-in-stock alerts, A/B tests, a welcome drip, time-zone sending and RSS-to-push for new blog posts. Those prices are the starting points for 3,000 and 10,000 subscribers respectively, and the price rises as you move the subscriber slider on the pricing page.

Plugins cover WordPress, Joomla, WooCommerce, Shopify, Magento and PrestaShop, and there is a JavaScript snippet for any other site. PushAlert works on HTTP as well as HTTPS sites and supports web push on iPhone and iPad running iOS 16.4 or later.

The free plan allows 3,000 subscribers with unlimited notifications. Once you reach 3,000, visitors can still subscribe but you can't send until you upgrade, so plan the switch before a big campaign. Paid plans have a 15-day free trial with no card. Subscriber export is only on paid plans, which matters if you think you might move providers later.

Premium allows three websites and Platinum five, so a business with many sites will pay more here than at Webpushr.

Aimtell prices by subscriber count and nothing else. The $49 Basic plan has the same features as the $199 Pro plan: unlimited notifications, websites and team members, A/B testing, time-zone delivery, abandoned cart and abandoned funnel messages, welcome notifications, the API and webhooks. You move up a plan only when your list grows, to 50,000 subscribers for $99 a month or 100,000 for $199. Above that, Enterprise costs $1 per 1,000 subscribers with a $499 monthly minimum.

Conversion tracking is the reason to pick Aimtell. You can record a sale or sign-up in the browser or send it server to server, then see which notification led to it. Segments can use pages viewed, location, device, custom attributes and custom events, and you can drop details such as a first name or the last product a visitor looked at into the message.

Aimtell's AI assistant, in open beta, builds segments from plain-English descriptions and drafts campaigns that wait for your approval before anything sends. Apps for Shopify, BigCommerce and WordPress add the code for you. Chrome, Firefox, Edge, Opera and Safari are supported, though Safari on phones needs extra setup.

There is no free plan, only a 14-day trial with every feature and no card, so a small blog will pay $49 a month from day one where Webpushr would cost nothing.

SendPulse is mainly an email and chatbot platform, and web push comes as one more channel in the same account. That makes it a sensible choice if you already send newsletters from SendPulse and want to add push without another login or another bill.

The free web push plan covers up to 10,000 subscribers, which matches Webpushr's free limit. You can set the opt-in request to appear when a visitor arrives, after some time on the page or after they click a button, and style the request to match your site. Automation covers a welcome series for new subscribers and automatic notifications from your RSS feed, and segments can use location and other subscriber details. The developer API sends web push, email and SMS through one platform.

The limits are browser support and a thin feature set. SendPulse lists Chrome, Firefox, Opera and Edge, and its web push page doesn't mention Safari or iPhone, so Apple users may never see your prompt. There are no store alerts such as cart abandonment on the web push page either. We could only see the paid Pro tier priced in euros, so check the US price on SendPulse's site before you budget for it.

PushOwl is a Shopify app, and you install and sign up through the Shopify App Store rather than pasting code into your theme. That makes it the quickest route to push notifications for a store owner who doesn't want to touch HTML. PushOwl now describes itself as "by Brevo", the email company, and its plans bundle web push with email.

PushOwl prices by how many pushes and emails you send each month, not by subscriber count. The free Basic bundle includes up to 500 web pushes and 500 emails a month with no cap on subscribers. Plus costs $19 a month for 10,000 web pushes, and Power costs $79 a month for 25,000, both with 500 emails. The page says annual billing saves 20% on Plus and 10% on Power, but it shows the same $19 and $79 on the annual view, so confirm the discount at checkout.

A store with 5,000 subscribers would use up the free bundle's 500 pushes in a single campaign, so most active stores will need Plus. PushOwl doesn't work outside Shopify, so a WooCommerce or BigCommerce store should look at PushEngage, PushAlert or Aimtell instead.

iZooto describes itself as built only for publishers, and it targets news and media, sports and gaming, and technology sites. It says more than 15,000 publishers send 250 billion notifications a month through it, which is the vendor's own figure.

The tools follow from that focus. RSS automation pushes new articles as they go live, the News Hub keeps a notification inbox on your site for stories readers missed, and exit-intent recommendations target readers who are about to leave. Segments, automation, personalization and reports sit on top, along with app push for publishers who also have a news app. iZooto also runs a "Monetize with us" program for publishers who want extra revenue from their audience.

iZooto publishes no prices. Its pricing link goes to a contact form, and the site says it is "priced slightly higher than others." There is no free plan on the site. A small blog will be better served by Webpushr's free plan; iZooto is worth a sales call once you publish several stories a day and push is a real traffic source.