The best mobile push notification services of 2026
OneSignal is the easiest place to start: its free plan covers mobile push for up to 1,000 monthly active users, and paid use begins at $19 a month plus usage. Pushwoosh costs less per user once you grow, at $7 per 1,000 monthly active users on its push-only plan until December 31. Developers who only need to deliver alerts from their own code should look at Amazon SNS, at $0.50 per million pushes after its free tier. Larger consumer apps that want push, email and in-app messages driven by one customer profile should shortlist CleverTap or Braze.
Compared at a glance
| Product | Best for | Free plan | Starts at |
|---|---|---|---|
| OneSignal | Teams adding push to an app for the first time | Yes, mobile push for up to 1,000 monthly active users | $19 a month plus $0.012 per mobile monthly active user |
| Pushwoosh | Growing apps that want a low price per user | Yes, up to 1,000 monthly active users | $7 per 1,000 monthly active users (push only, until December 31); $13 omnichannel |
| Amazon SNS | Developers sending alerts from their own backend | Free tier of 1 million mobile pushes | $0.50 per million mobile pushes (US East) |
| Pusher Beams | A flat monthly price by subscriber count | Yes, 1,000 subscribers | $29 a month for 10,000 subscribers |
| CleverTap | Consumer apps that want analytics and messaging together | No; 30-day trial | $85 a month (Core) |
| Braze | Large brands running campaigns across many channels | No; free trial offered | Quote only |
| Airship | App teams that also care about app store sign-ups and opt-ins | No | Quote only |
| WebEngage | Apps that send WhatsApp, SMS and RCS alongside push | Not confirmed | Not published |
OneSignal: best for teams adding push to an app for the first time
OneSignal lets you send a first push without paying or talking to sales. The free plan covers mobile push and in-app messages for up to 1,000 monthly active users, web push to as many as 10,000 subscribers per send, and 10,000 emails a month. It has SDKs for native iOS and Android plus Flutter, React Native, Expo and Unity, so most app stacks are covered.
The Growth plan is month to month. It starts at a $19 platform fee, then adds $0.012 for each mobile monthly active user and $0.004 for each web push subscriber, which works out to $12 for every 1,000 active app users. Email comes with 20,000 free sends a month and costs $1.50 per 1,000 after that. OneSignal takes payment in US dollars only.
Watch the limits on automation. The free plan allows 3 active automated flows and 6 audience segments, and Growth raises that to only 5 flows and 10 segments. Professional (20 of each) and Enterprise (unlimited) are annual contracts with prices you get from sales. A team that plans to run dozens of automated campaigns will reach the contract tiers sooner than the headline price suggests.
Pick OneSignal if you want to get push working this week and pay nothing until your audience grows past 1,000 active users.
- Free plan with mobile push, web push, in-app and 10,000 emails a month
- SDKs for native iOS and Android plus Flutter, React Native, Expo and Unity
- Growth is month to month with published usage rates
- Growth allows only 5 active flows and 10 segments
- Professional and Enterprise need an annual contract at a quoted price
Free for up to 1,000 mobile monthly active users. Growth is $19 a month plus $0.012 per mobile monthly active user and $0.004 per web push subscriber. Professional and Enterprise are custom annual contracts. Checked November 4, 2026. OneSignal listingVisit OneSignal Affiliate link
Pushwoosh: best for growing apps that want a low price per user
Pushwoosh charges by monthly active user with no platform fee. Your project is free while it stays within 1,000 monthly active users, and the free tier still includes unlimited push and in-app impressions and 20,000 email sends a month. Past 1,000 users you pay $13 per 1,000 on the Omnichannel plan, which adds email, SMS, WhatsApp, Telegram, LINE and Kakao Talk to push.
If push is all you need, the Push only plan costs $7 per 1,000 monthly active users and covers mobile push, web push and in-app messages. Pushwoosh calls this a limited offer available until December 31, with your price locked for 24 months after you sign up. Once an estimate passes $3,000 a month, Pushwoosh moves you to custom billing with a dedicated manager and an SLA. WhatsApp and SMS messages are billed by the providers on top.
Pushwoosh reaches a long list of platforms: iOS, Android, Fire OS and Huawei devices, the Chrome, Firefox, Edge and Safari browsers, and Windows and macOS. It has SDKs for Cordova, Flutter, React Native, Expo, Unity, OutSystems and .NET MAUI. Customers in Europe have their data held in a German data center.
The pricing page shows prices with a dollar sign but does not name the currency, so confirm it at checkout. Pick Pushwoosh if you expect tens of thousands of active users and want the bill to stay predictable.
- No platform fee, and free up to 1,000 monthly active users
- Push only plan at $7 per 1,000 users, locked for 24 months if you sign up before December 31
- SDKs for Cordova, Flutter, React Native, Expo, Unity, OutSystems and .NET MAUI
- The $7 price is a time-limited offer
- WhatsApp and SMS charges come from third-party providers on top
Free up to 1,000 monthly active users. Push only is $7 per 1,000 monthly active users until December 31; Omnichannel is $13 per 1,000; Email only is $5 per 1,000 unique recipients. Custom pricing above $3,000 a month. Checked November 4, 2026.
Amazon SNS: best for developers sending alerts from their own backend
Amazon Simple Notification Service is the cheapest way on this list to deliver a large number of pushes. The SNS pricing page lists a free tier of 1 million mobile push notifications, and after that the rate in the US East (N. Virginia) region is $0.50 per million. AWS bills each 64KB of delivered data as one delivery, which only matters if you send large payloads.
SNS passes your messages to the delivery services the phones already use: Apple Push Notification service for iOS and macOS, Firebase Cloud Messaging, Amazon Device Messaging, Baidu Cloud Push and Windows Push Notification Services. You register your app's credentials with SNS, create an endpoint for each device token, then publish to that endpoint or to a topic that many devices subscribe to.
That setup is the price of the low rate. The SNS documentation describes sending through API calls and topics, so the targeting, scheduling and reporting a marketer expects are left for your developers to build. SNS suits order updates, security codes, chat alerts and other messages your own code triggers. It is a poor fit for a marketing team that wants to write a campaign, pick a segment and press send.
Pick Amazon SNS if your product already runs on AWS and the people sending notifications are engineers.
- $0.50 per million mobile pushes in US East after the free tier
- Delivers through APNs, FCM, Amazon Device Messaging, Baidu and Windows
- Topics let one publish reach many subscribed devices
- Built for developers; your team has to build targeting and reporting
- Setup means registering credentials and managing device endpoints yourself
Free tier of 1 million mobile push notifications listed on the SNS pricing page, then $0.50 per million in US East (N. Virginia). Each 64KB of delivered data counts as one delivery. Checked November 4, 2026.
Pusher Beams: best for a flat monthly price by subscriber count
Pusher Beams is a push API for developers who want a simple bill. Instead of charging per send or per active user, Beams sells plans by subscriber count: Sandbox is free for 1,000 subscribers, Startup is $29 a month for 10,000, Pro is $99 for 50,000, Business is $199 for 115,000 and Premium is $399 for 250,000. Business and Premium come with premium support.
Beams sends native notifications to iOS, Android and the web. Device Interests let you broadcast to every device that subscribed to a topic, such as a sports team or a price alert. Authenticated Users ties notifications to a signed-in user, so a message reaches every device that person uses and nobody else. Delivery and open tracking, reports and webhooks show you what happened after you sent.
Pusher has been part of MessageBird since November 2020. Beams has no campaign editor or automated flows in the way OneSignal or Braze do, so it fits apps where your code decides when to notify someone. The pricing page shows plans in dollars without naming the currency.
Pick Pusher Beams if you already use Pusher Channels for realtime features, or if you want a fixed monthly cost you can read straight off the pricing page.
- Free Sandbox plan for 1,000 subscribers
- Flat monthly plans from $29 for 10,000 subscribers
- Authenticated Users sends to every device a signed-in user owns
- No campaign builder or automated flows for marketers
- Plans stop at 250,000 subscribers on the published price list
Sandbox free for 1,000 subscribers; Startup $29 a month (10,000); Pro $99 (50,000); Business $199 (115,000); Premium $399 (250,000). Checked November 4, 2026.
CleverTap: best for consumer apps that want analytics and messaging together
CleverTap combines product analytics with push, in-app and other messages, so the team that studies user behavior can act on it in the same tool. Segments update in real time from what people do in your app, and campaigns can be tested and measured without exporting data to another product.
CleverTap is one of the few engagement platforms in this group to publish a starting price. The Core plan is $85 a month plus taxes and add-ons, and billing starts after a 30-day trial. The pricing page lets you choose a monthly active user band from up to 5,000 to more than 100,000, and its FAQ says pricing depends on your monthly active users or data points. Pro and the top plan need a demo with sales, and that top plan keeps 10 years of customer history against 3 years on Core and Pro.
CleverTap's AI features, which it calls CleverAI, draft on-brand content on Core and add automated segmentation, send-time and channel choice on Pro. Each plan comes with a set number of AI tokens.
Pick CleverTap if you run a consumer app with a few thousand active users or more, want analytics and messaging in one place, and can try it for a month before you pay.
- Published Core price of $85 a month with a 30-day trial
- Real-time behavioral segments and built-in experiments
- Three years of customer history on Core, ten on the top plan
- Prices above Core only through sales
- Add-ons cost extra and their prices are not published
Core from $85 a month plus taxes, excluding add-ons, after a 30-day trial. Higher plans by quote. Pricing scales with monthly active users or data points. Checked November 4, 2026.
Braze: best for large brands running campaigns across many channels
Braze is built for companies where push is one part of a much larger messaging program. Every edition includes cross-channel messaging (email, push, SMS, MMS, RCS and WhatsApp), multi-step campaign automation, the Braze data platform and its BrazeAI features. Security controls such as single sign-on, two-factor sign-in and granular permissions come on every tier.
There are four editions. Go is aimed at early-stage growth teams. Select adds more orchestration and user provisioning, Pro adds predictive AI, AI recommendations and message prioritization, and Enterprise adds advanced experimentation with the BrazeAI Agent Console. Braze publishes no prices. It scales each contract to your monthly active users and includes profiles, an allotment of action credits and customer experience services.
Braze says it has no free plan, though its pricing page links to a free trial. Expect a sales process, a contract and real implementation work before your first campaign. A small app that only needs to send a weekly push will pay for far more than it uses.
Pick Braze if you have a dedicated lifecycle marketing team, millions of users and campaigns that move between push, email and messaging apps.
- Push, email, SMS, RCS and WhatsApp from one customer profile
- Multi-step campaign automation, with predictive AI on higher editions
- Enterprise security controls on every tier
- No published prices; every plan is a quote
- No free plan, and too much tool for a small app
Four editions (Go, Select, Pro, Enterprise) priced by quote and scaled to monthly active users. No free plan; a free trial is offered. Checked November 4, 2026.
Airship: best for app teams that also care about app store sign-ups and opt-ins
Airship says it sent the first commercial push notification, and its platform now covers push notifications, SMS, RCS, MMS, email and mobile wallet passes, plus in-app and web experiences.
Airship looks past the message itself. Its site puts app store optimization, unified opt-ins and personalized onboarding under customer acquisition, which matters if your problem is getting people to install the app and allow notifications in the first place. Multi-step campaigns, real-time segmentation, testing and attribution reports cover the rest of the lifecycle.
Airship sells two products. The Airship Experience Platform is the full suite with strategic services for onboarding and training. Airship Essentials is a self-service, no-code option for growth teams building app and web experiences. Neither has a published price, and the site mentions no free trial; onboarding starts with a live demo.
Pick Airship if your app's growth depends on opt-in rates and onboarding as much as on the messages you send afterward, and you are ready for a quote.
- Push, SMS, RCS, email and mobile wallet passes in one platform
- App store optimization and opt-in tools alongside messaging
- A self-service Essentials option as well as the full platform
- No published prices for either product
- No free plan or trial mentioned; you start with a demo
Airship Experience Platform and Airship Essentials, both by quote. Checked November 4, 2026.
WebEngage: best for apps that send WhatsApp, SMS and RCS alongside push
WebEngage runs push and web push from the same segments and automated flows as WhatsApp, SMS, RCS and email. That suits consumer businesses whose customers answer a WhatsApp message more readily than an email, which is why it was in the earlier version of this guide and still earns a place now.
The SDK list is wide. WebEngage's developer docs cover native Android and iOS, Cordova, React Native, Flutter, Ionic Capacitor and Expo, plus websites, AMP pages and a Smart TV integration under the Android guide. Its Unity package works on iOS only. A REST API lets your backend send events and users.
You connect your own SMS, WhatsApp, RCS and email providers, so message costs from those providers sit on top of the WebEngage fee and your developers have more setup to do than with OneSignal. WebEngage's website blocked our checks on November 4, 2026, so we could not confirm its prices, free plan or trial; plan on a conversation with sales.
Pick WebEngage if WhatsApp and SMS are central to how you reach customers and you want push in the same tool.
- Push, web push, WhatsApp, SMS, RCS and email from one set of segments
- SDKs for native, hybrid and Smart TV apps
- Works with the SMS, WhatsApp and email providers you choose
- Prices could not be confirmed; expect a sales process
- Message charges from your own providers come on top
Not published in the sources we could reach on November 4, 2026. Ask WebEngage for a quote. WebEngage listingVisit WebEngage Affiliate link
What to look for
Every push notification reaches an iPhone through Apple Push Notification service and most Android phones through Firebase Cloud Messaging. The services in this guide sit on top of those two. What you are choosing is the layer your team uses to decide who gets which message and when.
Decide who will send the notifications
If engineers trigger every notification from code (an order shipped, a new chat message, a login code), a developer service such as Amazon SNS or Pusher Beams keeps costs low and stays out of the way. If marketers will write campaigns, build segments and test messages, you need a dashboard with automated flows and reports, which is where OneSignal, Pushwoosh and CleverTap come in.
Work out how you will be charged
The services here charge in three different ways. OneSignal, Pushwoosh, CleverTap and Braze price by monthly active users, so a large install base that rarely opens the app still costs money. Pusher Beams prices by subscribers in fixed bands. Amazon SNS charges per notification delivered. Before you compare prices, write down your monthly active users, your opted-in subscribers and how many pushes you send in a month, then price each service on the figure it bills.
Check the platforms and SDKs you need
Make sure the service has an SDK for the way your app is built. Native iOS and Android are universal. Flutter, React Native and Expo are common. Unity, .NET MAUI, OutSystems, Huawei devices or Smart TVs narrow the field quickly, so check the SDK list before you sign up.
Look at the automation limits
Free and entry plans often cap the number of active automated flows, segments or data tags. OneSignal's Growth plan, for example, allows 5 active flows and 10 segments. If you plan to run welcome series, win-back campaigns and cart reminders at the same time, check where those caps sit.
Plan for opt-ins
On iOS, people must agree before you can send them a push, so your opt-in rate limits everything else. Ask how each service helps you time the permission prompt, and whether it supports in-app messages that explain the value first. Airship puts opt-in and onboarding tools at the front of its product for this reason.
Think about the other channels
If you also send email, SMS or WhatsApp, a platform that holds one customer profile across channels saves you from stitching tools together. If push is the only channel you need, a push-only plan such as Pushwoosh's costs less.
How we chose
We started from the ten services in the earlier version of this guide and kept the ones we could confirm still sell mobile push to app teams today: Amazon SNS, Pushwoosh and WebEngage. We then added the services app teams most often compare: OneSignal, Airship, Pusher Beams, CleverTap and Braze. We checked each one's pricing and product pages on November 4, 2026, and ranked them on what a buyer pays to start, how the price grows with your audience, the platforms each covers, and who on your team can run it.
Questions people ask
What is the best free push notification service?
OneSignal and Pushwoosh both have free plans for up to 1,000 monthly active users. OneSignal's free plan also includes web push to 10,000 subscribers per send and 10,000 emails a month. Pusher Beams' free Sandbox plan covers 1,000 subscribers, and Amazon SNS lists a free tier of 1 million mobile pushes for developers. Prices checked November 4, 2026.
How much does a push notification service cost?
It depends on how the service bills. Pushwoosh charges $7 per 1,000 monthly active users on its push-only plan until December 31, OneSignal charges a $19 platform fee plus $0.012 per mobile monthly active user, and Amazon SNS charges $0.50 per million pushes in US East after its free tier. Braze, Airship and the higher CleverTap plans are quoted by sales. Prices checked November 4, 2026.
What is the difference between mobile push and web push?
Mobile push goes to an installed app on a phone or tablet through Apple's or Google's delivery service. Web push goes to a browser such as Chrome, Firefox, Edge or Safari after a visitor allows notifications on your website, with no app needed. OneSignal and Pushwoosh handle both; Amazon SNS covers mobile and desktop operating systems only.
Do I need Firebase Cloud Messaging if I use one of these services?
For Android, most services deliver through Firebase Cloud Messaging, so you usually add your Firebase credentials to the service during setup. For iOS you add your Apple push credentials in the same way. The service then handles sending through both, which is why you can run one campaign to iPhone and Android users at once.
Which push notification service is best for developers?
Amazon SNS suits developers already on AWS who want to send alerts from their own backend at the lowest price per message. Pusher Beams suits developers who want a simple API with flat monthly plans by subscriber count, plus Authenticated Users to reach every device a signed-in user owns.
Can I send push notifications, email and SMS from one tool?
Yes. OneSignal adds email and SMS to push, Pushwoosh's Omnichannel plan adds email, SMS and WhatsApp, and Braze, CleverTap, Airship and WebEngage are built around several channels sharing one customer profile. Check whether SMS and WhatsApp messages are billed by the platform or by a provider you connect, because that changes the total cost.
Related reading
About the editorial team
Sources we checked 17
- onesignal.com/pricing for OneSignal plans, usage rates and limits checked November 4, 2026
- onesignal.com for OneSignal channels and SDKs checked November 4, 2026
- pushwoosh.com/pricing for Pushwoosh plans, limited offer and custom threshold checked November 4, 2026
- pushwoosh.com for Pushwoosh platforms, SDKs and EU data center checked November 4, 2026
- aws.amazon.com/sns/pricing for Amazon SNS free tier and delivery billing checked November 4, 2026
- b0.p.awsstatic.com/pricing/2.0/meteredUnitMaps/sns/USD/current/sns.json for Amazon SNS mobile push rate in US East, loaded by the pricing page checked November 4, 2026
- docs.aws.amazon.com/sns/latest/dg/sns-mobile-application-as-subscriber.html for Amazon SNS supported push services and setup checked November 4, 2026
- pusher.com/beams/pricing for Pusher Beams plans checked November 4, 2026
- pusher.com/beams for Pusher Beams platforms, features and ownership checked November 4, 2026
- clevertap.com/pricing for CleverTap plans, Core price and trial checked November 4, 2026
- braze.com/pricing for Braze editions, pricing model, free plan and trial checked November 4, 2026
- airship.com/pricing for Airship products and pricing model checked November 4, 2026
- airship.com for Airship channels and acquisition tools checked November 4, 2026
- docs.webengage.com for WebEngage channels and SDKs checked November 4, 2026
- webengage.com/pricing for Attempted for pricing; returned 403 checked November 4, 2026
- letreach.com for Status of a product from the earlier guide checked November 4, 2026
- helpshift.com for Status of a product from the earlier guide checked November 4, 2026








