6 Best Conversion Optimization Services in 2021
Increasing your current conversion rate is arguably the most important thing you can do for your eCommerce business. You can sit back and hope that website visitors on your online store will complete the desired action, but that's leaving a lot to chance.
To achieve the best conversion rate optimization, you need to find reliable tools that can help you achieve your website's goals. This post looks at the 6 best conversion rate optimizers in 2021.
What is Conversion Rate Optimization & Why Is It Important?
There are varying tactics to bring leads to an e-commerce business. You can use ads, you can write superb content that's engaging and makes users want to know more about your products, have top-notch backlinks, use videos, run social media campaigns, and more.
In 2021, getting qualified leads isn't such a big deal for anyone whose half-decent at online marketing. The problem is the conversion process. What do you do with users when they click through and get to your landing pages? What is the percentage of visitors that get to a purchase? What is your current conversion rate?
If you are not very clear on what conversion rate optimization is and what it can do for your business, consider this simple analogy: imagine that you have a physical store that is in a great location. You have lots of potential customers coming in through the door, but all they do is browse then leave. That doesn't do your business any good, does it? If you cannot convince most of the people who visit your store to buy something, you'll soon be out of business.
Conversion is the ability to get site visitors (i.e. your current traffic) to complete the desired action on your online store. At the very least, you may want them to leave you their email address so that you can engage with them in the future. However, most online marketers have a singular primary goal: to get visitors to their online store to buy a product.
Conversion rate optimization (CRO) is the process to improve your site and blog posts so that you can increase the number of conversions per month, perfecting your rate optimization process for CRO. Running customer surveys helps you understand goals better as well, and you can get users to your customer surveys by using an opt-in.
We will look at the key aspects of CRO a little later. For now, let us look at the best rate optimization tools.
Best Optimization Services Available Today
The name says it all – Convertful is a lead conversion tool. It is a wholesome solution that uses behavior-based sign-up forms to help gather and convert qualified leads, increasing your conversions per month. What makes Convertful's brand unique is that you get many conversion optimization strategy solutions in a single affordable package, no matter how high your bounce rate is.
With Convertful you can set up forms quickly and easily based on specific rules and conversion goals to target defined customer segments and users with different behaviors. The software is versatile and can be used by anyone from bloggers to online stores. This software works well with other common marketing tools, including ConstantContact, ActiveCampaign, AWeber, ConvertKit, GetResponse, MailerLite, Zapier, SendPulse, and several others.
Convertful uses advanced targeting rules. You can, for example, create forms to target users based on the amount of time they spend on the site, which site URLs they visit, the number of pages they view, their position in the conversion funnel, country, region, city, and a series of other parameters. It also helps you to automate abandoned cart emails.
The software aims to resolve everyday problems that marketers face when creating forms. It has a drag-and-drop widget editor for customizing forms, a wide variety of form templates with different CTA buttons (call to action) according to your business goals, and the ability to target leaving and returning leads. It also offers a great user experience on both desktop and mobile.
You don't need Google Analytics to see funnel statistics, and it provides a split-testing module so that you can perfect the quality of your forms before they go live using a scientific approach.
- Conversion boosters – the variety includes Spin-to-Win Gamification, Scratch Card Gamification, Floating Action Button, Yes/No Screens, Social Subscriptions Video Embedding, and more. These will also increase your micro conversions and create a sense of urgency by adding coupon codes.
- A huge variety of templates – there are more than 100 to choose from, all designed from tested and tried campaigns.
- Customization – whatever your goal of conversions per month, you can customize forms to achieve it.
- Precision targeting – you can show the right offer to the right users at the right time.
- Integrations – use Convertful with common software like WordPress, Shopify, Weebly, Magento, and BigCommerce.
- Invaluable insights – reports and analytics allow you to adjust your rate optimization campaign accordingly, without needing to use Google Analytics. Collecting emails is an ongoing process, and every ongoing process needs time and data to improve. Understanding your audience goes a long way into creating a quality experience.
Optimonk's company marketing pitch is that it's one of the most human-centric CRO services in the market. This software targets all visitors to your online store, not just those who intend to buy or leave an email address, using a scientific approach to bring users to your conversion funnel.
It works on the premise that most visitors to a site or blog post have no intention of buying, and gives you the opportunity to convert them into leads and sales, decreasing your bounce rate and making it easier to send abandoned cart emails.
Because no two site visitors are alike, Optimonk allows you to personalize website messages according to the target audience, and each lead feels like you are talking to them. You can target the right visitors with the right message at the right time, creating a full-on rate optimization campaign and making your conversion process easier.
- Email list builder – the software provides users with incentives to help you gather more email addresses. You can also collect Facebook leads using more than 30 customizable templates.
- Secondary offers – you can stop prospective clients from leaving their carts using enticing additional offers on your CTA buttons by creating a sense of urgency. You can also save their email addresses to send abandoned cart emails.
- Earn more for each sale – you can do a “buy one get one free” or sell similar or complementary products for each cart.
- Promote special offers to first-time visitors – you can offer them coupon codes, product bundles, and other enticements to get them to buy.
- Gather customer feedback – for all prospective clients who don't get to your conversion funnel, you can get them to tell you why by presenting them with a simple form to fill before they leave your site or blog post.
- Engage through social media – get visitors to your site to share with their social media connections, therefore showing social proof.
OptinMonster is very popular for lead generation and conversion, with more than a million users to date. You can create an offer, target it based on user behavior, and test whether it works in real-time to upgrade your optimization efforts.
OptinMonster is simple to set up and use and has a variety of easy-to-use forms to help achieve your site's goals. You can grow your email list quickly, increase pageviews on blog posts by redirecting visitors to your most popular pages, turn first-time visitors into prospective clients, reduce cart abandonment rate, create usability tests, and more.
- Drag-and-drop builder – create effective forms quickly with features like Yes/No forms, mobile-friendly pop-ups, animation, sound effects, and more.
- Different campaign types – you can select from a variety of campaign types for maximum engagement with different customer segments.
- A variety of campaign triggers – understand how your visitors behave and trigger them into the most desirable actions.
- Targeted campaigns – no more blanket campaigns. Understand your user base, segment it, and create a campaign that talks to each user.
- Integrations – you can use OptinMonster with common software like Shopify, WordPress, Facebook, iContact, SalesForce, and others. Mixing social media and CRO is easy if you know how to use social proof. Also, by integrating with sales CRM tools such as SalesForce, you can connect it to generate abandoned cart emails.
- Actionable insights – get reports and data to help you with understanding and adjusting your rate optimization campaign accordingly, without needing Google Analytics.
Picreel's company main strength is in seeing what users are up to, and then sending them offers that are likely to convert them before they exit your site or blog post. This service is recommended for anyone who would like to use exit intent to improve the conversion process.
With this software, you don't need any technical or coding expertise. By using the features provided within it you can target the most profitable segments of your user base and take appropriate action to convert them, using CTAs and abandoned cart emails on desktop and mobile.
- Analytics – know your site visitors so that you can create forms that speak to them and increase the average ecommerce conversion rate. Avoids having to set up Google Analytics and navigate its difficult interface.
- Easy-to-use editors – you can create and customize forms in a minute with color and text effects. The software allows you to upload your own images, and for those who can code, there's the option of advanced modifications.
- Personalization – you can speak to each user with dynamic pop-ups that address their needs and interests, especially when you add the opt-ins to blog posts.
- A/B testing lets you try out forms and CTA buttons before they go live so you can know what works and what doesn't.
OptKit is one of the ecommerce conversion rate optimizers that helps you deliver the right offer to the right users at the right time. It allows you to understand context so that you can display messages when users are ready to see them.
OptKit lets you create personalized messages which increase conversion optimization rate from your current traffic volume, making your optimization efforts a breeze. It fits in easily with existing software and networks and is easy to use. The software has a template directory, and users can also create their own templates and save them in the library.
- Customizable calls-to-action – instead of the pop-ups that you get with most customization rate optimization services, you can modify yours to suit your users.
- Conversion-focused – everything that this software does is aimed at converting site and blog post visitors into buyers.
- Unlimited websites and kits – you can use OptKit on any website or blog post and it works well with a host of other tools. The software is unbranded so you can install custom logos.
- Channel management – you can track all leads to understand user behavior and adjust your method accordingly.
- Event-triggered actions – entice customers to take certain actions based on their behavior on your site, using offers like coupon codes.
- Ability to run multiple campaigns – the software is ideal for a company that runs several campaigns at the same time.
ConvertHero is all about turning website visitors into subscribers and increase your ecommerce conversion rate. It specializes in getting site visitors to join your mailing list with the use of opt-in forms. They can detect the precise moment when a user is about to leave your site or blog post and make them an enticing offer so that they can subscribe and join your mailing list.
You don't have to know how to code to use ConvertHero; all the templates are pre-made, and a drag-and-drop builder method allows you to set up opt-in forms in a matter of minutes.
The software uses precision targeting; instead of showing a standard pop-up to all visitors, it waits until a visitor does something specific, and based on that behavior, shows the appropriate message.
- Opt-in templates – there are different methods that you can choose from depending on who you are targeting and when you would like the offer to appear: opt-in modals, bribe offers, full-screen offers, opt-in with brand image, opt-in progress bar and others.
- Simple builder – the simple builder allows you to create campaigns with just a few steps. Each campaign can be matched with your site design. Each element of design is customizable, and you can adjust it at any time depending on the results you're getting from your campaign.
- Pop-up triggers – the pop-up trigger feature lets you choose precisely when a pop-up appears. It uses exit-intent technology (capturing users just before they exit your site). Other options for pop-ups include on-click, after a certain number of seconds on a page, or after scrolling a certain percentage of content.
- In-depth reporting – a simple dashboard tells you the progress of your campaign. You can see real-time data and make adjustments as needed according to your ecommerce conversion rate.
5 Simple Ways to Improve CRO
Even without the use of the best conversion rate optimizers there are several key things that you can do to make sure that your website or blog is converting leads:
- Improving landing pages – whenever a user lands on your website, they should be able to find their way around and perform actions with ease. Think, for example, about the big eCommerce sites like Amazon and eBay. When you get on their landing pages you can immediately see an image of the product you are looking for, its features, you can see customer reviews and best of all, there is a cart icon. One single click on the cart icon enables you to buy the item. Very easy, right? If you want to have a high average conversion rate, you should have landing pages designed in a way that makes it very easy for users to complete the action that you would like them to.
- Writing high-quality content – you can have the best website, but if it isn't supported by stellar content you are not going to achieve a high ecommerce conversion rate. Content tells users about what you are selling and why they should part with their hard-earned money to own it. It must be relevant, to the point, up-to-date, interesting and descriptive of the product you want to sell. You should also use social proof whenever necessary
- A compelling Call-To-Action – a call-to-action, or CTA, is telling users what you want them to do once they are on your site. Never take it for granted that they will work it out for themselves. If you would like them to leave an email address, make that clear. If you want them to buy, make that clear as well with a “BUY” button.
- Forms – many digital marketers are aware of the value of good landing page design and good content, but forms don't feature in their strategy. Forms are an excellent way to improve conversion optimization rates because they help you collect data about users. There are some simple rules you should follow if you want users to fill forms on your site or blog. They should look good and offer a nice user experience. They should have as few fields as possible, they should help users create strong passwords that are easy to remember and they should also be easy to submit with just one click.
- Page speed – how often do you land on a site and then leave because it takes too long to load? Most users aren't very different from you. We leave in an instant world. If your pages take more than a moment to load you cannot expect to have good conversion optimization.
You can do all these things manually, but it takes up precious time that you can put to more productive use. Software like Convertful and the other ones discussed here help automate a lot of these functions.
You can use any of these tools to increase conversion rate optimization. They are designed to help you not only get more leads, but to get site visitors to buy.