Pros: When I start my digital marketing side-hustle I knew that I had to invest in lead generation and conversion software. I ended up wasting lots of time and money trying out different tools that didn't really work. They either weren't generating and converting leads or they required me to do lots of work. Convertful has been different. It has lots of features that I can implement in minutes and I see results in a relatively short time. I have my choice of widgets and templates and they do a great job of prompting site visitors to sign up or buy. I also like the analytics module as I can see exactly what is happening on my sites.