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What is CTR and how can I improve it to get better email marketing campaign?
What should be the standard percentage of CTR?
CTR (Click Through Rate) is nothing but a standard of measurement showing the engagement of your target audience. The more the clicks the more you get the targeted audience for your email campaign.
Think what will happen if the number of open emails is 90% but the click rate is only 45%. That’s why you have to find out the reason and resolve them. You can improve the CTR with following tips:
- Improve The Content Quality
- Stuff Correct Keyword
- Use Proper Layout
- Make Emails Responsive To Every Gadget
- Use Appropriate Image With Alt Text
- Put Social Icons
- Add Click To Action Buttons