Tell me some of the easiest ways through which I can increase open & click rates of my emails?

All QuestionsCategory: QuestionsTell me some of the easiest ways through which I can increase open & click rates of my emails?
asked 3 months ago

Tell me some of the easiest ways through which I can increase open & click rates of my emails?

5 Answers
Best Answer
answered 3 months ago

You need to focus on significant keynotes to increase your emails’ open & click rates:

  • Avoid being flagged as spam
  • Use personalized message format
  • Keep the layout of your email as device friendly
  • Clean your email lists properly
  • Check your emails delivery time
  • Resend to your unopened emails
  • Use social media icons
  • Use appropriate CTA
  • Cut down on undesirable content
  • Put some offers
  • Send follow-up emails
  • Add videos
  • Express your goals
answered 3 months ago

One of the easiest way to improve open rates is list segmentation of old non opener addresses. This is called list management. Using a segmentation tool at your ESP you should be able to remove non openers from your list to start focusing on the emails that are in fact opening your emails. This by default increasing your open rates however this also shows the ISP or mailbox providers that your audience is highly engaged and this starts to give your ip addresses and your domain reputation a higher score and in turn moving more emails to the inbox. You will of course want to make sure you are following good list hygiene practices as well.

Here are a couple of articles to help you out:

Why Improving Email Reputation Will Improve Email Delivery Rates

Here's How You Can Supercharge Engagement

Why Domain Reputation Can't Be Ignored 

Why IP reputation is Important to Email Marketers
answered 1 month ago
  • Do A/B testing
  • Send follow-up emails
  • Maintain a good relationship with your subscribers by sending valuable content ( the most important )
answered 1 month ago

I do agree with you Mr. Danas Kurlavičius on the 1st and 2nd points of your comment.

Yes, A/B testing also known as split testing helps to compare different versions of a web page and allows you to find the best liked one.

Sending regular follow ups is also a great help, as it is a medium through which you can always be in touch with your clients and provide them updates and promote your business simultaneously.

But can you eleborate “Maintain a good relationship with your subscribers by sending valuable content”.

How can this increase the open & click rates of my emails?

answered 1 month ago

Thank you for adding more details to my answers, Mr. Zack. By saying  “Maintain a good relationship with your subscribers by sending valuable content ( the most important )” to increase open and click rates of your emails, I mean that if the moment they see your email in their inbox, they know it’s going to be something interesting to them, they will be more likely to open and click through your email.

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